The Simple Email Strategy That Doubles Donor Retention (And Why Most Nonprofits Skip It)
Pamela Grow
JUNE 10, 2025
Here’s a sobering statistic: Only 23% of first-time donors give a second gift according to the Association of Fundraising Professionals’ latest research. Let that sink in for a moment. Nearly 8 out of 10 people who believe in your mission enough to make their first donation will never give again. But here’s what’s encouraging: It doesn’t have to be this way.
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