Year-End Gratitude: Your Nonprofit’s Key To New Year Success
Greater Giving
DECEMBER 12, 2024
For nonprofits, expressing gratitude isnt just a courtesy. The 2024 M+R Benchmarks Study found that December giving accounts for 26% of all online revenue for nonprofits, with the final week alone contributing 13% of total online donations. Its a powerful strategy that transforms one-time support into lasting commitment.
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