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Donor Retention: The Importance of Keeping Supporters Engaged

Blackbaud

Donor retention is a nonprofit’s ability to keep its existing donors engaged and encourage them to continue giving over time. Building strong relationships with donors is fundamental for nonprofit success. Cost-Effectiveness Acquiring new donors can prove significantly more expensive than retaining existing ones.

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5 Reasons Many Nonprofits Fail to Reach Their Highest Potential

NonProfit PRO

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Perfecting the Thank-You Call: How a Five-Minute Phone Chat Can Triple Donor Retention

Center for Major Gifts

Imagine a nonprofit that calls every donorregardless of gift sizewithin a day or two of receiving their contribution. Nonprofits have reported that donors who receive prompt, personal phone calls often give again more readily than those who receive only automated messages or standard form letters. Donor Thank You Calls Work!

CRM
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Building an Effective Online Donation Process: Expert Tips

Get Fully Funded

Nonprofits have a conversion problem. The data speaks for itselfaccording to the M+R Benchmarks 2024 report : Of desktop users who made their way to a nonprofits main donation page, only 16% completed a gift. Retaining donors is equally challengingthe average nonprofit donor retention rate is consistently around 45%.

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Top 10 Essential Strategies for Major Gift Fundraising Success

Center for Major Gifts

Major gift fundraising is a cornerstone of nonprofit financial health, providing the resources needed for transformational impact. To streamline their search for donors, nonprofits can utilize wealth screening tools, donor data analysis, and in-depth prospect research.

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How to Win Grants in 2025

Think and Ink Grants

Measure and Communicate Success Effectively To earn and retain grant funding, organizations must provide clear evidence of their impact. This begins with defining your metrics of success before the project even starts. is designedto meet the unique needs (and budgets) of emerging nonprofit organizations. About Shavonn V.

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Recruitment for Nonprofits 101: A Guide to Getting Started

Blackbaud

All nonprofits need talented, motivated, and passionate additions to the team. If your nonprofit needs a new or revamped recruitment strategy, you might use general resourcesincluding those aimed at for-profit businessesto brush up on your knowledge. While these terms are often used interchangeably, the concepts vary in scope.