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Beyond Overhead: How to Use Nonprofit Financial Data to Make Smarter Giving Decisions

Blackbaud

For years, donors and nonprofit evaluators alike have relied on a seemingly straightforward number to guide their charitable giving: the overhead ratio. This metric , which measures how much a nonprofit spends on administration (such as rent, salaries, software licensing, etc.) Reading Nonprofit Financials: What Matters Most?

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How to Encourage Donations on Your Nonprofit’s Website

Ann Green's Nonprofit

Your website can be a great marketing tool, but it can also help your nonprofit raise funds. Learn how to encourage donations on your nonprofit website. Donation buttons are a critical part of a well-designed nonprofit website. Publish an annual impact report. Create prominent donation buttons.

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NPO Launched To Provide CTV Access

The NonProfit Times

Television advertising executives have launched AdGood, a Thousand Oaks, California, nonprofit intended to provide low-cost ads to charities via connected TV (CTV). The idea is to get unused ad space from CTV publishers to nonprofits. Publishers get a tax deduction and positive brand association.

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Why Timeless Fundraising Strategies Crush Fads, Gimmicks, and Quick Fixes

Planned Giving

Originally Published, October 22, 2010. In todays fast-moving nonprofit space, its easy to get caught up chasing the next big thingAI tools, crypto donations, viral campaigns. If your nonprofit wants to grow sustainably and build donor relationships that endure, its time to prioritize strategy over novelty. Ditch the flash.

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How to Secure Corporate Grants: Strategies for Nonprofits

Just Write Grants

For many nonprofits, corporate grants can provide essential funding to support their programs and initiatives. To successfully secure corporate grants, nonprofits must understand how businesses approach charitable giving and position themselves as valuable partners.

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Building an Effective Online Donation Process: Expert Tips

Get Fully Funded

Nonprofits have a conversion problem. The data speaks for itselfaccording to the M+R Benchmarks 2024 report : Of desktop users who made their way to a nonprofits main donation page, only 16% completed a gift. Retaining donors is equally challengingthe average nonprofit donor retention rate is consistently around 45%.

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The most read Candid insights articles in 2024: Fundraising, AI, and diversity 

Candid

As 2024 draws to a close, we wanted to share some of the most read articles we published this year. Fundraising and AI Nonprofit fundraising in an election year is especially tough. For the next election cycle and beyond, nonprofits need to diversify outreach channels and messages and expand their audience.

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