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2024 Year-End Recap: Evaluating Fundraising Events

Greater Giving

Whether your events included auctions, galas, or virtual campaigns, understanding key metrics and takeaways will set you up for even greater success next year. Key Metrics to Evaluate Your Fundraising Events When assessing your events, focus on measurable outcomes that align with your goals.

Metrics 98
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Reach Your Target Audience: 5 Effective Segmentation Tips

Pamela Grow

To keep donors around and retain their support, organizations have to grab supporters’ attention and make their communications stand out from the thousands of messages their audience receives each day. Social media posts. To evaluate your segments, your nonprofit should: Review engagement metrics. between 2022 and 2023.

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4 Tips for Uncovering Your Donors’ Giving Motivations

Ann Green's Nonprofit

You can also use data gathered from social media, email, and other marketing platforms to see who is engaging with your communications. The donor journey follows these stages: Awareness: The donor discovers the nonprofit through a social media campaign. Personalize communications.

Ethics 287
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What Are the Best Practices for Conducting a Post-School Fundraiser Review?

Big Fundraising Ideas

Key practices include setting clear objectives, analyzing metrics, and celebrating successes to foster accountability andmorale. Quantify results: Use metrics like satisfaction scores, participation rates, and budget comparisons to identify patterns. Identify trends: Look for recurring issues or standout successes.

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Perfecting the Thank-You Call: How a Five-Minute Phone Chat Can Triple Donor Retention

Center for Major Gifts

Although email, printed letters, and social media acknowledgments have their place, they rarely match the impact of a live conversation. Over time, measuring key metrics like retention rates and average gift size helps demonstrate the value of personal outreach. Why a Phone Call Over Other Methods?

CRM 52
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50+ Fun and Creative School Fundraising Ideas That Work

Qgiv

Post students photos on social media or your schools website and allow community members to vote for their favorite looks by contributing donations. Use social media, email, direct mail, and flyers to request donations to be dropped off at your schools front office. The student whose apparel receives the most votes wins!

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When & What: Social Media Posts For #GivingTuesday

GiveSmart

Do you have your social media strategy planned out? Use the next few weeks to prepare a variety of posts for all your different social media channels including Facebook, Twitter, and Instagram. Focus on the social media platform where your supporters are most active, but don’t neglect the other channels.

Media 52