The Simple Email Strategy That Doubles Donor Retention (And Why Most Nonprofits Skip It)
Pamela Grow
JUNE 10, 2025
Email 5: Soft Monthly Giving Ask (Send 3 weeks later, optional) For those ready for deeper engagement, extend an invitation to a monthly giving program. Ready to get started? Let that sink in for a moment. Nearly 8 out of 10 people who believe in your mission enough to make their first donation will never give again.
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