The Simple Email Strategy That Doubles Donor Retention (And Why Most Nonprofits Skip It)
Pamela Grow
JUNE 10, 2025
The Real Reason Donors Stop Giving Most nonprofits assume donors stop giving because they’re overwhelmed with asks or they’ve lost interest in the cause. Email 5: Soft Monthly Giving Ask (Send 3 weeks later, optional) For those ready for deeper engagement, extend an invitation to a monthly giving program.
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