Greater Giving

DECEMBER 2, 2024

As it’s estimated that the cost of acquiring a new donor is five times that of retaining a current donor, it’s essential to have a dedicated staff member planning how to engage donors and keep them interested in your nonprofit’s mission and activities. In that case, it may make sense for one person to handle multiple roles.

Fundraising

Blackbaud

JULY 31, 2025

The Goal of an Annual Giving Campaign: Secure the Foundation The primary goal of an annual giving campaign is to raise unrestricted funds to support your nonprofit’s ongoing operational costs and core programs throughout the year. What this looks like depends on your organization’s type and the programs it funds.

Donation

NonProfit PRO

JUNE 16, 2025

of new donors retained year-to-date. According to GivingTuesday’s latest report, new donor retention rates have declined for the fifth consecutive year, with only 19.4% This underscores the urgent need for data-driven strategies like AI-driven donor engagement to improve fundraising efficiency and long-term donor relationships.

AI

Community Boost

JUNE 27, 2025

You don’t need 100 metrics, just the 5–10 that truly drive relationships and retention for your organization 2. That’s what leads to more retained donors , more giving, and less burnout for your team. Most donor management systems are great at reporting. Good data tells a story. Data should support that, not stall it.

Burnout

Blackbaud

JULY 16, 2025

Can becoming more intentional in your relationship-building strategies help your organization retain more donors? A donor cultivation cycle is a systematic process that helps nonprofits build lifelong relationships with their donors through five key stages: identification, qualification, cultivation, solicitation, and stewardship.

Fundraising

Blackbaud

APRIL 22, 2025

As you better understand nonprofit recruitment, consider how your organization currently handles recruitment and if these strategies complement your unique needs and assets. Recruitment for Nonprofits: More Than Filling Job Openings Recruitment is your nonprofits strategic process to attract talent to fill job openings on your team.

Nonprofit

NonProfit PRO

JULY 3, 2025

Related Content Strategic Advice for Navigating DEI Challenges Why CEOs Must Be Community Relationship Champions Why Do Nonprofits Struggle to Retain Fundraisers? According to LendingTree , 21.5% private sector businesses fail in their first year. At five years, that percentage jumps to 48.4%, and at 10 years, it reaches 65.1%.

Retail

Qgiv

NOVEMBER 13, 2024

To determine these target metrics, review past event results. Use multiple channels and take insight from past data and metrics for guidance. Before you dive into the nitty-gritty of auction planning, gather a dedicated group of staff members and volunteers to form a planning committee. Set both revenue and performance goals.

Procurement

CauseVox

JULY 1, 2025

In short: CRM software for nonprofits helps you remember, recognize, and retain your donors (and that’s where the real magic happens!). They had an optimized donation page and were running campaigns online, but every time they needed to send a thank-you note, pull a donor report, or figure out who gave last year, it turned into a scramble.

CRM

NonProfit PRO

JULY 29, 2025

Nonprofits Struggle to Obtain Second Gifts and Bring Back Lapsed Donors Donor acquisition remains soft with new donors having dropped 10.9%, and new-retained donors (first-time donors in 2024 who gave again) having fallen 11.4%. Meanwhile, loyal repeat-retained donors had a less severe drop of 6.1% Overall, the low 18.1%

Retail

NonProfit PRO

JULY 21, 2025

This opens the door to competitive differentiation for those who are willing to invest in a proactive approach to retaining individual donors. With the average cost of acquiring a new donor five times greater than retaining an existing one, organizations would be remiss to ignore this key aspect of their strategy. rail-container).hide();

Retail

Gail Perry Group

JULY 17, 2025

Gaming the Metrics? Why the number of visits may not be enough P roblem: Quantity-based performance goals alone don’t tell the whole performance story What kind of metrics really drive results? Remembering that “what gets measured, gets done” reminds us that metrics can inhibit or support major gift progress.

Burnout

Blackbaud

FEBRUARY 11, 2025

Just as the roots of a tree nourish its branches, providing essential sustenance that allows it to grow and flourish, funders play a pivotal role in supporting nonprofit organizations. Without strong roots, a tree withers and fails to reach its potential. The Challenge The nonprofit sector is the backbone of strong communities.

Burnout

NonProfit PRO

JULY 25, 2025

How do they hire, train, and retain people? Continue to your page in 15 seconds or skip this ad. window.dfp_npp_interstitial = googletag.defineSlot("/124057991/npp_interstitial", [[640,480]], "napco-ad-npp_interstitial").addService(googletag.pubads()).setCollapseEmptyDiv(true).setTargeting("ic", addService(googletag.pubads()).setCollapseEmptyDiv(true).setTargeting("ic",

Retail

Gail Perry Group

JANUARY 22, 2025

We have a challenge retaining some of our most generous supporters." "We Its all based on thoughtful metrics like donor engagement, frequency of gifts, and giving history. We recommend that teams set individual and shared metrics for success which offer clear accountability. How can we get more major gift donors?

Fundraising

The Fundraising Coach

MAY 30, 2025

After the donor passes away, the nonprofit retains the remaining value. While planned giving programs can take years to yield actual gifts, it doesn’t mean you shouldn’t be tracking every metric from the program’s inception! Charitable gift annuities (CGAs): CGAs are contracts between a donor and a nonprofit.

CRM

Get Fully Funded

JULY 17, 2025

In this guide, we’ll explore four strategies for retaining your volunteers and cultivating loyal support for your mission. Here are some additional, specific ways to showcase impact: Share metrics and stories. Create a structured onboarding process. While your onboarding process should be thorough, make sure it isn’t overwhelming.

Training

Big Fundraising Ideas

APRIL 22, 2025

Beyond Fundraising: Building Community Through SchoolEvents Blog Summary: School fundraising is more than just collecting donations-its an opportunity to bring together students, parents, teachers, and local businesses to create lasting memories and a sense of belonging. But fundraising isnt just about meeting monetary goals.

Fundraising

Blackbaud

JUNE 11, 2025

Baseline Admissions Metrics Let’s start with the basics and then look beyond typical admission metrics to capitalize on this growth potential. According to EdWeek’s evaluation of U.S. Census data: from 2019 to 2020, the share of students attending private schools grew by 3.4 From 2020 to 2021, it grew by 5.9

Applicant

NonProfit PRO

JULY 8, 2025

Why Do Nonprofits Struggle to Retain Fundraisers? Abramson, this new report and field-level data dashboard provide important insights into the crucial economic role of the nonprofit sector in state and territorial economies. Access the "Nonprofit Employment in the States, 2017-2022" here. addService(googletag.pubads()).setCollapseEmptyDiv(true).setTargeting("ic",

Retail

Blackbaud

JULY 18, 2025

Practices may lose income due to small inefficiencies, outdated systems, or missed opportunities to engage and retain patients, even while sticking to an existing budget. Monitor key metrics like denial rates, clean claim rates, and payer response times. Use automated payment reminders to nudge patients post-visit.

Insurance

Blackbaud

OCTOBER 4, 2024

Here’s what we suggest: We need to start rethinking annual giving metrics to create a new storyline about fundraising for higher education. Maybe we need to focus our attention on narrower metrics. News & World Report metric of alumni participation , the impact of this ranking indicator is going to show in our data for years.

Metrics

Candid

JUNE 28, 2022

You can calculate this metric for your organization by dividing the number of donors who gave again this year by the total number of donors who gave last year. . Donor retention is the measurement of how many donors continue giving to your nonprofit year after year. Highlighting the impact of donor gifts on your organization’s activities.

Retainer

Ann Green's Nonprofit

JULY 30, 2024

However, make sure you have the right tools and technology in place to capture these metrics. By Ryan Carpenter For the last several years, nonprofits have struggled to make ends meet due to falling revenue, rising inflation, and an increase in community needs. Charitable giving saw a 2.1% Perform a deep data analysis.

Ethics

Blackbaud

MARCH 8, 2024

When looking at online benchmarks and digital revenue, we saw that any growth or ground held was due to increases in sustainer metrics. The annual and lifetime value of a sustainer is usually higher than the average one-time giver because one-time givers are only retained at around 20%, according to Giving USA.

Metrics

Joe Garecht Fundraising

MARCH 7, 2022

Use these metrics to better understand your fundraising efforts, find areas for improvement, and create a more impactful fundraising strategy. #1: This dashboard will help you track the metrics that matter and demonstrate your fundraising performance over time. . #2: 1: Donor Acquisition Rate. 2: Donor Lapse Rate.

Fundraising

The NonProfit Times

JULY 30, 2024

There was a significant decline in new and new retained donors (10.3% Repeat retained donors, constituting 50.4% It was the same story, different day, for fundraising during the first quarter of 2024. Giving was up (4.1%) compared to the first quarter of 2023, but the number of donors and retention both declined again, 1.3%

Fundraising

amplifi

AUGUST 8, 2024

LEARN MORE: The next step to thank and retain year-end donors. But it’s important to know what metrics to look for ahead of time. Specifically, there are five key metrics to track that will help you adjust your approach during the campaign and learn what to do or not do differently next year. Get the picture? Don’t wait!

Metrics

The Fundraising Coach

MARCH 15, 2021

We’ve helped thousands of successful nonprofits understand the fundraising metrics which are most critical to crafting a winning fundraising strategy. In this article, we’ll explore the following 6 fundraising metrics: Fundraising ROI. Essentially, this metric reveals how much money you raised for each dollar you spent on fundraising.

Metrics

Blackbaud

MARCH 13, 2024

This metric is one to watch for the future. Key Takeaways Fewer Total Events Compared to a baseline of total events in 2020, the total number of events declined by 18.8% in 2021 and by 15.4% In other words, there were fewer total events in the last two years. Is this bad news? Not necessarily… $$$$$ Is Up! Revenue was way up in 2022.

Fundraising

amplifi

JUNE 27, 2024

There are two key metrics to examine when determining the success of your mid-level donor program. Nonprofits with a thorough and effective outreach plan for mid-level donors should retain this group at a higher rate than their average donors. READ MORE: Why are you struggling to retain donors? A lesson on loyalty.

Retainer

Qgiv

JUNE 23, 2021

Focus on Acquiring and Retaining Donors. So, if you know you want to attract high-impact donors and retain them, turn to the data in your CRM. Measure all fundraising metrics. No matter how extensive your software features are, the most important thing is that all of these metrics are stored in your centralized CRM system.

Fundraising

Qgiv

AUGUST 21, 2023

Because of the increase in donations, GivingTuesday is a great opportunity for your organization to boost your acquisition metrics. Offer recurring giving plans While acquiring new donors is important, GivingTuesday can help you retain donors as well. The more specific prompt you provide the AI, the better template it can give to you.

ChatGPT

Blackbaud

FEBRUARY 22, 2025

This metric provides insight into their true tuition-based earnings. This metric includes adjustments for: Need-based financial aid awards Merit-based scholarships State-funded scholarships and vouchers Other tuition reduction programs, such as sibling or employee discounts Table of Contents How is Net Tuition Revenue Calculated?

Metrics

Qgiv

AUGUST 26, 2021

Research consistently shows that it almost always costs more to acquire a new donor than it does to retain an existing donor, making your donor retention rate a very important metric to track. It’s vital to nurture your relationships with existing donors with an eye toward retaining them as donors. What Is Donor Retention Rate?

Retainer

Qgiv

MARCH 14, 2023

Donor Retention Donor retention as a metric has gained traction since 2001 when Adrian Sargeant published the first academic research on the financial impact of increased donor retention. The organizations that can do the best job of retaining donors in 2023 will be most successful—not just in this year, but for years to come.

Nonprofit

amplifi

FEBRUARY 1, 2024

Multi-channel donors give more on average and are retained at a rate two times higher than online or offline-only donors, according to the Blackbaud Institute. You already know there are several metrics that can help you track and measure your success, like click rates, online conversion rates, and your average gift size.

Goals