Online fundraising benchmark report shows mixed picture
Future Fundraising Now
MAY 14, 2025
Whats going on in online fundraising? Heres a view, from the M+R Benchmarks for 2025 (free download; registration required). Its a look at what happened in 2024, as seen by a =healthy range of organizations who are raising funds online. Some highlights: Average online revenue increased by 2% in 2024. This after a 1% drop in 2023. Revenue from monthly giving increased by 5% and accounted for 31% of all online revenue.
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