NonProfit PRO

JULY 29, 2025

Nonprofits Struggle to Obtain Second Gifts and Bring Back Lapsed Donors Donor acquisition remains soft with new donors having dropped 10.9%, and new-retained donors (first-time donors in 2024 who gave again) having fallen 11.4%. Meanwhile, loyal repeat-retained donors had a less severe drop of 6.1% Overall, the low 18.1%

Retail

NonProfit PRO

JULY 21, 2025

This opens the door to competitive differentiation for those who are willing to invest in a proactive approach to retaining individual donors. With the average cost of acquiring a new donor five times greater than retaining an existing one, organizations would be remiss to ignore this key aspect of their strategy. rail-container).hide();

Retail

GiveSmart

JANUARY 23, 2025

It doesnt have to be overly complicated or have dozens of layers, but tailoring your marketing to groups, such as by donation level and/or frequency, interests, and demographics, will support your donor retention and stewardship efforts best. You must segment your donors to better personalize.

Fundraising

Blackbaud

JULY 31, 2025

Permissible data includes general patient demographics and contact information, as well as visit details—the date, treating physician, department visited, where they were seen and whether the appointment was inpatient or outpatient. Best practices for data management include: Minimization : Collect and retain only the necessary data.

Ethics

NonProfit PRO

JULY 10, 2025

Related story: Why Do Nonprofits Struggle to Retain Fundraising Staff? This marks a shift from last year’s findings, when 55% of respondents anticipated leaving their current position. The 2025 data suggests improved job satisfaction and organizational loyalty. addService(googletag.pubads()).setCollapseEmptyDiv(true).setTargeting("ic",

Retail

NonProfit PRO

JULY 25, 2025

How do they hire, train, and retain people? Professional development. Appreciation days and casual dress codes. Small gestures, like snacks or Friday half-days. Then study successful nonprofits. What does their internal culture look like? Ask nonprofit consultants, human resource specialists and thought leaders for advice. rail-container).hide();

Retail

NonProfit PRO

JULY 16, 2025

Blackbaud customers can easily import constituent lists, update subscription preferences to comply with supporter consent, and retain selected fields from Raisers Edge NXT in their Constant Contact accounts. This simplifies automation and personalization of outreach based on supporter interactions and characteristics. setForceSafeFrame(true).addService(googletag.pubads()).setCollapseEmptyDiv(true).setTargeting("ic",

AI

Big Fundraising Ideas

APRIL 22, 2025

Consider the demographics of your school community, including age groups, cultural backgrounds, and financial circumstances. Volunteer Burnout Recruiting and retaining volunteers can be tough. For inspiration, check out our fundraising goal-setting guide to align your team and set achievable targets.

Fundraising

Blackbaud

JUNE 11, 2025

Inquiry Source and Demographics Knowing where your inquiries originate and the demographic makeup of your “best-fit” students is critical to refining your marketing strategies. Demographic analysis further complements this by offering insights into the makeup of your applicant pool. Is there a satisfaction problem?

Application

NonProfit PRO

JULY 8, 2025

Why Do Nonprofits Struggle to Retain Fundraisers? The views expressed within may not directly reflect the thoughts or opinions of the staff of NonProfit PRO. window.dfp_npp_ros_inline = googletag.defineSlot("/124057991/npp_ros_inline", [fluid], "napco-ad-npp_ros_inline").addService(googletag.pubads()).setCollapseEmptyDiv(true).setTargeting("ic",

Retail

Pamela Grow

SEPTEMBER 25, 2024

To keep donors around and retain their support, organizations have to grab supporters’ attention and make their communications stand out from the thousands of messages their audience receives each day. Demographics. Segmenting supporters based on demographics like age or location can add an extra personal touch to your messages.

Demographics

NonProfit PRO

MAY 12, 2023

So, how can nonprofits connect with this growing demographic? And the younger the generation, the larger the percentage, with nearly 21% of Gen Z and almost 11% of millennials identifying as LGBTQ+.

Retainer

NonProfit PRO

MARCH 13, 2023

Even better, the golfer donor represents an affluent, influential demographic that you want represented in your organization’s donor database. Fundraising boils down to two simple things: finding new donors and keeping existing ones. Great news—golf tournaments are avenues to successfully do both!

Retainer

Ann Green's Nonprofit

JUNE 25, 2024

Demographics One of the simplest ways to segment your donors is by demographics. If you don’t have the demographic data you need readily available, consider enhancing your database through a demographic data append. This information helps you understand your donors’ backgrounds and communication preferences.

Demographics

Ann Green's Nonprofit

JULY 30, 2024

Don’t limit your analysis to basic data points like demographic information or average gift size. If current trends continue, stewarding and retaining a loyal donor base will only become more important. Some tools will automatically segment and pinpoint these opportunities for you, so be on the lookout for those.

Ethics

Ann Green's Nonprofit

FEBRUARY 8, 2024

The number of new retained donors, or those who gave the previous year but never before, dropped by 18.7%. Common segment categories include demographics, psychographics, philanthropic history and behavior, and communication preferences. Learn how digital waivers improve donor experiences.

Retainer

Candid

AUGUST 12, 2024

nonprofit sector report, released in May, analyzes the demographic composition of nonprofit staff, leaders, and board members in terms of race/ethnicity, gender, sexual orientation, and disability status. Candid’s The state of diversity in the U.S. What does the information shared by 59,550 U.S.

Demographics

Ann Green's Nonprofit

APRIL 29, 2024

It’s an especially smart choice now as we begin to see “the Great Wealth Transfer” unfold, with shifting demographic trends resulting in large amounts of saved assets being disbursed to heirs and beneficiaries. What steps does your nonprofit currently take to steward and retain these donors?

Fundraising

Candid

DECEMBER 8, 2022

When organizations fill out Candid’s demographic form, we specifically ask for information about how people publicly identify. Similarly, looking at organizational leadership over time can speak to an organization’s commitment to championing and retaining BIPOC leaders.

Demographics

Candid

AUGUST 5, 2024

But without the solid data market research can provide, nonprofits may make decisions based on assumptions that lead to misaligned strategies and missed opportunities for retaining donors and volunteers and attracting new ones. Analyze data such as donor, volunteer, and beneficiary demographics and giving patterns.

Demographics

GiveSmart

OCTOBER 14, 2024

The best way to retain your donors is to make them feel welcome and follow up with efficient communication on ways they can stay involved with your nonprofit. Understand Target Demographics In the U.S., The more active you are with your donors, the more likely they will return for each end-of-year giving campaign.

Software

amplifi

JUNE 27, 2024

It’s important to look at psychographic information, like opinions, interests, and lifestyle, as well as audience demographics. Nonprofits with a thorough and effective outreach plan for mid-level donors should retain this group at a higher rate than their average donors. READ MORE: Why are you struggling to retain donors?

Retainer

GiveSmart

OCTOBER 11, 2023

Segment Your Donors Organizations are only retaining about four out of 10 donors annually. Create a Better Thank You Strategy It costs far more to get a new donor than it does to retain an existing one. The end-of-year fundraising drive is a crucial chance to connect with supporters and secure vital fundraising dollars.

Retainer

Qgiv

AUGUST 4, 2023

Learn more about how volunteer management and retention can help your organization: What is volunteer management How to manage volunteers Why is volunteer retention important How to retain volunteers What is volunteer management? Here are seven tips to help you retain your volunteers: Communication.

Management

Qgiv

NOVEMBER 13, 2023

By engaging your donors with tailored messaging, you’ll inspire your donors to retain their support and continue to donate to your mission. Demographics Demographics is a common way to segment donors. Some of the data needed for demographic groups is already collected by your organization through your donation form.

Nonprofit

Qgiv

APRIL 19, 2023

What are their demographics? Based on those demographics, what is the best way to reach out? It details which channels each demographic likes to use for communication. Figure out a couple of channels that you could use to reach your ideal demographic and employ those channels in your event communication plan.

Demographics

The Fundraising Coach

NOVEMBER 21, 2022

Each generation is as different as the next, meaning your organization requires a strategic fundraising approach to effectively engage with supporters from all demographics. This guide will explore the following tips to boost supporter engagement and fundraise more successfully across generations: Research your target demographics.

Demographics

Candid

MAY 9, 2024

To help close this racial wealth gap, my organization, Living Cities, has made increasing homeownership across demographic groups a top priority. They have been shown to enable families of color retain their homes—whether they rent, own, or are working toward homeownership through rent-to-own programs—helping to build equity.

Policies

Qgiv

SEPTEMBER 4, 2024

This structured approach helps you effectively engage and retain supporters over time. If you divide your donors into categories based on factors such as giving history, interests, and demographics, you can create targeted campaigns that resonate with each segment. Use these 6 steps to steward donors into lifelong supporters!

Demographics

Candid

APRIL 13, 2021

Your top priority should be retaining those new and loyal annual donors. Share your commitment to diversity, equity, and inclusion by sharing demographic information about leadership , and highlight your impact in the community. A recent study by the Fundraising Effectiveness Project finds that charitable giving grew 10.6

Demographics

Candid

MAY 5, 2021

Also, after hiring an employee, you’ll want to retain them. Some organizations feel that acknowledging inclusivity draws overt attention to demographic differences and can come off as unprofessional. As you build out your hiring process, keep an eye on the kind of work culture you’re building. . Create a detailed job description .

Training

GiveSmart

AUGUST 12, 2024

Both want to attract and retain donors to further their nonprofit's cause. For example, you can build relationships across varying donor demographics and work with various stakeholders to enhance your efforts. When your marketing teams require advanced software to attract and retain donors, partner with GiveSmart.

Retainer

Get Fully Funded

AUGUST 19, 2024

While retaining donors is far more cost-effective than acquiring new donors, nonprofits face a challenge as only 40-45% of donors typically continue their support. Here are some essential data points to consider: Demographics: Age, gender, location, and occupation can influence donation behavior.

Demographics

Greater Giving

JUNE 24, 2021

Together, they offer an exciting, easily accessible way to fundraise that can reach a broader audience, while retaining the glamour, fun, and purpose of a traditional gala. It also addresses the general societal shift to socializing online, while at the same time continuing to retain a personal connection with the donor community.

Fundraising

Tech Soup

NOVEMBER 18, 2014

The report quotes nonprofit technology leader, Lucy Bernholz: "Nonprofits and foundations do all the same things with digital data that businesses do — they collect, store, use, share, mine, retain, and destroy it." About half of them use comScore software on their websites to discover audience demographics.

Strategic Plan

The NonProfit Times

JULY 8, 2024

population in terms of demographics, and the professionals surveyed included decision-makers at for-profit and nonprofit membership organizations. The composition of the consumer survey pool was representative of the U.S.

Demographics

GiveSmart

APRIL 24, 2024

Both want to attract and retain donors to further their nonprofit’s cause. For example, you can build relationships across varying donor demographics and work with various stakeholders to enhance your efforts. When your marketing teams require advanced software to attract and retain donors, partner with GiveSmart.

Retainer