Blackbaud

JULY 16, 2025

A donor cultivation cycle is a systematic process that helps nonprofits build lifelong relationships with their donors through five key stages: identification, qualification, cultivation, solicitation, and stewardship. Despite the length of time it takes to acquire a donor, many nonprofits struggle with donor retention.

Fundraising

GiveSmart

JANUARY 23, 2025

Nonprofit staff have grit. What can you and your team expect in the fundraising event, donor relationship, and nonprofit marketing landscapes? This on-demand webinar reviews what 2024 was like for nonprofits and offers fundraising, donor, and marketing strategies for 2025. You must segment your donors to better personalize.

Fundraising

NonProfit PRO

JULY 25, 2025

Nonprofits are no exception. Nonprofit Workforce Outlook Nonprofits employ over 12.8 To stay competitive, nonprofits must offer more than wages. Effective Nonprofit Recruitment Strategies Modern job seekers want more than a paycheck. Then study successful nonprofits. addService(googletag.pubads()).setCollapseEmptyDiv(true).setTargeting("ic",

Retail

NonProfit PRO

JULY 10, 2025

New data from the AFP Foundation for Philanthropy ’s “2025 Compensation and Benefits Report” reveals that average salaries have plateaued, but median compensation is rising faster than inflation, signaling a more equitable distribution of earnings across the nonprofit sector. Cole is the editor-in-chief of NonProfit PRO.

Retail

NonProfit PRO

JULY 16, 2025

hide(); }});--> Blackbaud, a provider of software for powering social impact, and Constant Contact, a provider of digital marketing tools for small businesses and nonprofits, announced the initial release of a strategic integration aiming to transform digital engagement across the social impact sector. addService(googletag.pubads()).setCollapseEmptyDiv(true).setTargeting("ic",

AI

Big Fundraising Ideas

APRIL 22, 2025

Consider the demographics of your school community, including age groups, cultural backgrounds, and financial circumstances. Volunteer Burnout Recruiting and retaining volunteers can be tough. Author Bio Clay Boggess has been designing fundraising programs for schools and various nonprofit organizations throughout the US since 1999.

Fundraising

NonProfit PRO

JULY 8, 2025

This report follows up on our December 2024 Nonprofit Employment Report which provided an overview of national-level data on nonprofit employment and wages between 2017 and 2022 from the U.S. Continue to your page in 15 seconds or skip this ad. addService(googletag.pubads()).setCollapseEmptyDiv(true).setTargeting("ic", rail-container).hide();

Retail

Pamela Grow

SEPTEMBER 25, 2024

Recent nonprofit trends show that giving is on the decline, decreasing by 2.1% To keep donors around and retain their support, organizations have to grab supporters’ attention and make their communications stand out from the thousands of messages their audience receives each day. Demographics. between 2022 and 2023.

Demographics

NonProfit PRO

MAY 12, 2023

So, how can nonprofits connect with this growing demographic? The percentage of American adults who identify as LGBTQ+ has doubled since Gallup first began measuring it in 2012. And the younger the generation, the larger the percentage, with nearly 21% of Gen Z and almost 11% of millennials identifying as LGBTQ+.

Retainer

NonProfit PRO

MARCH 13, 2023

Even better, the golfer donor represents an affluent, influential demographic that you want represented in your organization’s donor database. Fundraising boils down to two simple things: finding new donors and keeping existing ones. Great news—golf tournaments are avenues to successfully do both!

Retainer

Ann Green's Nonprofit

JUNE 25, 2024

Among the thousands of brands, businesses, and other charitable organizations out there, your nonprofit has to figure out how to cut through the clutter and stand out to current and potential donors. Demographics One of the simplest ways to segment your donors is by demographics.

Demographics

Ann Green's Nonprofit

JULY 30, 2024

Donor motivations are the “why” that drives their support of your nonprofit. By Ryan Carpenter For the last several years, nonprofits have struggled to make ends meet due to falling revenue, rising inflation, and an increase in community needs. Learn how to uncover those motivations and inspire more support in this guide.

Ethics

Candid

AUGUST 12, 2024

nonprofit sector report, released in May, analyzes the demographic composition of nonprofit staff, leaders, and board members in terms of race/ethnicity, gender, sexual orientation, and disability status. Candid’s The state of diversity in the U.S. What does the information shared by 59,550 U.S. Let’s take a closer look.

Demographics

Candid

AUGUST 5, 2024

Many nonprofit organizations believe market research is beyond their reach due to lack of staff, budget, and time. But without the solid data market research can provide, nonprofits may make decisions based on assumptions that lead to misaligned strategies and missed opportunities for retaining donors and volunteers and attracting new ones.

Demographics

Ann Green's Nonprofit

APRIL 29, 2024

Is your nonprofit poised for long-term growth? Check out these future-proof nonprofit fundraising strategies based on today’s top philanthropic trends. As a nonprofit professional, you know this all too well and likely implement all kinds of cost-saving and efficiency-boosting practices into your work.

Fundraising

Ann Green's Nonprofit

FEBRUARY 8, 2024

Leveraging data and making tweaks to donor-facing forms helps your nonprofit build stronger relationships. The number of new retained donors, or those who gave the previous year but never before, dropped by 18.7%. The number of new retained donors, or those who gave the previous year but never before, dropped by 18.7%.

Retainer

Candid

DECEMBER 8, 2022

It’s equally full of seemingly straightforward words that can mean many different things; for example, the term “year” can mean five different things when talking about nonprofit data i Defining “BIPOC-led” is a perfect example of these issues (BIPOC stands for Black, Indigenous, and People of Color ii ).

Demographics

Qgiv

NOVEMBER 13, 2023

But the more donors your nonprofit recruits, the more challenging it can be to provide those individualized connections. By customizing your communications for your unique donor groups, you create a more engaging experience for your donors, making them more likely to give to your nonprofit.

Nonprofit

Qgiv

AUGUST 4, 2023

Learn more about how volunteer management and retention can help your organization: What is volunteer management How to manage volunteers Why is volunteer retention important How to retain volunteers What is volunteer management? Having long-term volunteers will make the work your nonprofit does more efficient and reliable.

Management

GiveSmart

OCTOBER 14, 2024

As a nonprofit organization, this upcoming holiday season can be both stressful and exciting. This means your nonprofit faces an excellent opportunity to engage with donors through your year-end giving fundraiser and gain more support. Understand Target Demographics In the U.S., The end of the year is just around the corner.

Software

Candid

MAY 5, 2021

They complete your mission, raise funds, and keep your nonprofit running to its full potential. However, finding the right employees is a multi-step process and can sometimes lead your nonprofit to the wrong answer. The nonprofit sector has had a difficult year, losing over 7 percent of its workforce in 2020.

Training

Get Fully Funded

APRIL 4, 2024

The past couple of years have represented a challenging time for nonprofit fundraising. Individual giving declined in 2022 , and 70% of nonprofits expect giving to continue to decrease or remain flat. As you can see, just a few subtle wording changes turn a nonprofit-centric statement into a supporter-centric one.

Donation

amplifi

JUNE 27, 2024

READ MORE: How nonprofits use donor data to raise more money. Nonprofits should look at their mid-level donors as a bridge between base-level donors and major givers. It’s important to look at psychographic information, like opinions, interests, and lifestyle, as well as audience demographics. A lesson on loyalty.

Retainer

GiveSmart

OCTOBER 11, 2023

The months of November and December are two of the most significant months of the year for nonprofit organizations. With significant amounts of giving as well as a high volume of donors, it is a busy time for many nonprofits and schools. Segment Your Donors Organizations are only retaining about four out of 10 donors annually.

Retainer

GiveSmart

AUGUST 12, 2024

Nonprofit development and marketing teams share similar goals in an organization. Both want to attract and retain donors to further their nonprofit's cause. While the methods these teams bring to the table differ, nonprofit leaders can have the departments work together to enhance social impact.

Retainer

Qgiv

SEPTEMBER 4, 2024

The donor life cycle provides your nonprofit with a way to organize your donors into different stages of engagement to help you get better results. It’s crucial to your nonprofit’s success because the donor cycle can help you increase your donor retention rates which saves your organization time and money.

Demographics

Qgiv

APRIL 19, 2023

What are their demographics? Based on those demographics, what is the best way to reach out? It details which channels each demographic likes to use for communication. Figure out a couple of channels that you could use to reach your ideal demographic and employ those channels in your event communication plan.

Demographics

Candid

APRIL 13, 2021

A successful nonprofit has diversified funding streams , and individual donors play an important role in sustainability, especially during times of crisis. Your top priority should be retaining those new and loyal annual donors. Transcript: Nonprofit profile on GuideStar. That’s why they are investing in you. View transcript.

Demographics

CauseVox

OCTOBER 1, 2024

Despite annual donations decreasing the 2023 CauseVox Giving Study found that individuals, especially the younger demographic, remain steadfast in their commitment to philanthropic endeavors. For GivingTuesday 2024, think through what stories your nonprofit has to share and how you want to share them with your online audience.

Nonprofit

The Fundraising Coach

NOVEMBER 21, 2022

Nonprofits are currently in a unique position, interacting with as many as five different generations at any given point (from the Silent Generation to Gen Z). Each generation is as different as the next, meaning your organization requires a strategic fundraising approach to effectively engage with supporters from all demographics.

Demographics

Candid

MAY 9, 2024

To help close this racial wealth gap, my organization, Living Cities, has made increasing homeownership across demographic groups a top priority. This is how community land trusts work: A nonprofit organization buys a plot of land or a set of homes and sells them to community members at below-market rates.

Policy

GiveSmart

APRIL 24, 2024

Nonprofit development and marketing teams share similar goals in an organization. Both want to attract and retain donors to further their nonprofit’s cause. While the methods these teams bring to the table differ, nonprofit leaders can have the departments work together to enhance social impact.

Retainer

The Fundraising Coach

AUGUST 27, 2024

From collecting contact information to processing their payments , your nonprofit has access to much of its donors’ private data. Hackers and data breaches can cost nonprofits time, money, reputation, and even donors. Here are four tips any nonprofit can use to safeguard against vulnerabilities.

Fundraising

GiveSmart

SEPTEMBER 2, 2024

A successful fundraising strategy starts with nonprofit donor acquisition. While the exact objectives will vary from nonprofit to nonprofit, a good first step is to pull and compile data from the last five years, paying special attention to your donor acquisition and retention numbers.

Nonprofit

The Fundraising Coach

MARCH 13, 2023

Why Marketing Data Matters for Nonprofits Think of data like a boosting fertilizer for all branches of marketing. Reflect back on all the information you’ve already gathered up until this point in your nonprofit. But while a lot of nonprofits have this information…they usually lack the resources to use it efficiently.

Software

Get Fully Funded

SEPTEMBER 14, 2021

Almost all nonprofit professionals focus their efforts on growth in one way or another, and your team is likely no exception. After all, growth plays a key role in increasing your nonprofit’s impact. Retaining your supporters is one of the best ways for your organization to save money on fundraising outreach and earn more revenue.

Donation

Get Fully Funded

AUGUST 19, 2024

Donor segmentation is the process of dividing a nonprofit’s donor base into distinct groups based on shared characteristics or behaviors. While retaining donors is far more cost-effective than acquiring new donors, nonprofits face a challenge as only 40-45% of donors typically continue their support.

Demographics