Center for Major Gifts

JANUARY 22, 2025

This article aims to show how nonprofits can leverage wealth screening, engagement metrics, and analytical tools to identify and qualify top prospects. Next, relevant donor information that goes beyond basic demographics should be collected. Make it a routine to remove duplicate entries and update contact details to maintain accuracy.

Metrics

Blackbaud

JULY 16, 2025

Utilize prospect research tools : Invest in tools that can screen large lists for wealth indicators and philanthropic history. Predictive modeling combines wealth with socio-economic, demographic, behavioral, lifestyle, and past giving data to give you a fuller picture of your potential donors.

Fundraising

Planned Giving

FEBRUARY 20, 2025

Understanding Donor Demographics: The Generational Wealth Transfer Opportunity $68 trillion in wealth transfers to younger generations over next 20 years. Nonprofits now compete more strategically for discretionary dollars, making sophisticated fundraising and legacy giving programs essential components of organizational sustainability.

Funding

Big Fundraising Ideas

MARCH 18, 2025

By outlining the demographics and interests of your attendees, you can connect with businesses that see a relevantmarket. Utilizing SocialMedia Platforms like Facebook, Instagram , LinkedIn, and Twitter provide easy ways to showcase your fundraising progress and publicly thank sponsors. Are they parents of elementary school students?

Fundraising

NonProfit PRO

JULY 25, 2025

Utilize your network. Make improving your current team’s experience part of your recruitment strategy. Based on input from nonprofit leaders featured in Forbes , here are some effective recruitment strategies: Share what the organization is working toward. Offer opportunities for people to participate. setForceSafeFrame(true).addService(googletag.pubads()).setCollapseEmptyDiv(true).setTargeting("ic",

Retail

NonProfit PRO

JULY 16, 2025

Accelerated Campaign Creation: Constant Contacts AI-powered platform creates turnkey marketing campaigns in minutes, including recommended copy, imagery, email templates, and an ideal communication schedule for each element of the campaign. setForceSafeFrame(true).addService(googletag.pubads()).setCollapseEmptyDiv(true).setTargeting("ic",

AI

NonProfit PRO

JUNE 18, 2025

Stakeholders around the world, including governments, philanthropic organizations and the public, are encouraged to utilize the GPEIs insights to help create meaningful change in their regions and communities. Associate Dean for Research and International Programs at the Lilly Family School of Philanthropy. setForceSafeFrame(true).addService(googletag.pubads()).setCollapseEmptyDiv(true).setTargeting("ic",

Retail

NonProfit PRO

JULY 29, 2025

” Tangicloud’s trusted presence in the public sector will enhance Univerus’ offerings to municipalities, utilities, and state-level agencies. “We’re excited to become part of a company that shares our commitment to innovation, service, and purpose-driven technology.” addService(googletag.pubads()).setCollapseEmptyDiv(true).setTargeting("pid",

Retail

GrantNews

MARCH 1, 2024

So, the question: How can you utilize ChatGPT and Artificial Intelligence to enhance the promotion of your nonprofit? ” She goes on to write about the improved capability that can be achieved by learning how to efficiently utilize ChatGPT and AI. AI algorithms can segment potential donors by demographics.

ChatGPT

Qgiv

JUNE 10, 2022

Before we dive into how to successfully utilize digital marketing for fundraising event engagement, let’s take a look at what digital marketing is and why you need to include it in your practice. Utilize a platform like Qgiv to help you host virtual auctions and mobile bidding. What is Digital Marketing? Why Do You Need It?

Utilities

Big Fundraising Ideas

DECEMBER 10, 2024

For example, suppose a school fundraising committee analyzes donor demographics and finds that most contributors are parents of current students. Theseinclude: Donor Demographics: Age, gender, location, income level, and education. Social Media Analytics: Monitor engagement metrics such as likes, shares, and comments.

Fundraising

DoJiggy

JULY 29, 2024

It allows them to target specific audiences, track performance metrics, and optimize campaigns for maximum impact. Measurable Results PPC campaigns offer comprehensive analytics and metrics, enabling you to monitor the progress of your fundraising initiatives in real time. for each dollar spent on search ads.

Fundraising

Qgiv

SEPTEMBER 4, 2024

If you divide your donors into categories based on factors such as giving history, interests, and demographics, you can create targeted campaigns that resonate with each segment. Effective segmentation helps you create personalized messaging to increase the likelihood of donor engagement and support.

Demographics

Get Fully Funded

MARCH 2, 2023

By collecting essential metrics as part of your program management process, you’ll be able to use this information to: Identify program gaps and areas of need. Using predefined metrics can be incredibly valuable for determining how well your nonprofit has been meeting the needs of your constituents and where you can adjust for greater impact.

Management

CauseVox

JUNE 5, 2023

Look for patterns, demographics, and behavioral insights of your current donor base. As always, different social media platforms cater to different user demographics. While the platform’s user base runs the gamut in terms of age, it’s most useful for reaching an older demographic.

Media

Qgiv

DECEMBER 14, 2023

Gather data Gathering data on donor preferences, demographics, giving background, and other applicable information can aid you in forming donor segments based on factors they find meaningful. Track open rates, click-through rates, unsubscribes, bounces, donations, and any other metric relevant to your organization.

Fundraising

CauseVox

DECEMBER 8, 2023

Move beyond basic demographics to understand motivations, interests, and communication preferences. Utilizing this data helps you determine the optimal times to launch specific campaigns, aligning with donor behavior and preferences. A specific example of a KPI could be looking at your donor retention rate.

Calendar

Get Fully Funded

JUNE 16, 2022

To better analyze your campaigns, you’ll need to understand a few fundamental metrics, including ROI, cost per dollar raised (CPDR), and cost per acquisition (CPA). Metrics like these measure your digital marketing campaigns in different ways, but they all seek to answer the same question: “Are your campaigns raising or losing money?”

Metrics

Allied Grant Writers

DECEMBER 26, 2024

Resource Type Examples Government Websites Grants.gov , State Grant Agencies Private Foundations Top grant-making foundations in specific fields Community Resources Local organizations and chambers of commerce Utilizing platforms that aggregate grant listings can save time and broaden the search.

Grants

NextAfter

MAY 17, 2023

GA4 utilizes an event-based tracking system, as opposed to session-based tracking in UA, which allows for more flexibility in tracking user interactions. Metric Unlike dimensions, metrics are things you can count. See demographics such as age and gender for your visitors.

Metrics

Qgiv

OCTOBER 9, 2023

There are many metrics you can use to qualify how successful your campaign is. Social media is often the main channel for cause marketing, but choosing which platforms to advertise on depends on the demographics you’re trying to reach. But don’t rely on a singular metric! Don’t focus your goals solely on money!

Metrics

Qgiv

JANUARY 16, 2024

What we love about Qgiv With Qgiv’s event management software, you have all you need to manage your next event, as well as an entire fundraising platform to utilize. What we love about OnceHub OnceHub’s comprehensive analytics provide insights into your scheduling metrics. Utilize fundraising tools. Thank your donors.

Software

Allied Grant Writers

DECEMBER 26, 2024

For example, certain grants focus on specific demographics, such as grant money for women-owned businesses or grant money for veterans. Utilizing resources like grant writing templates can help ensure that all necessary components are included. non-profit, for-profit) Geographic area of service Specific population served (e.g.,

Applicant

NextAfter

MAY 17, 2023

GA4 utilizes an event-based tracking system, as opposed to session-based tracking in UA, which allows for more flexibility in tracking user interactions. Metric Unlike dimensions, metrics are things you can count. See demographics such as age and gender for your visitors.

Nonprofit

Big Fundraising Ideas

JULY 9, 2024

Consider your community’s demographics and interests to choose a fundraiser that will resonate well. Net profit is the amount left after deducting all expenses from the total revenue, and it’s an important metric to track for the financial success of your fundraiser. Gather ideas and see what could work best for your school.

Fundraising

OneCause

JANUARY 31, 2024

If you don’t have a metric for success going in, you won’t be able to measure how well you did or improve your strategies going forward. Does your cause have a specific demographic? Or, for especially large events, you might rely on multiple committees or task forces and utilize both staff and volunteers.

Fundraising

Qgiv

JANUARY 24, 2024

With powerful platforms like Bloomerang , you can create donor segments that allow you to send tailored communications within the various demographics of your donor base. The point is, the numbers are out there, and your online software can help you track the metrics that matter to you.

Fundraising

NextAfter

AUGUST 10, 2023

But with the latest advancements in programmatic and CTV, it’s much easier to buy TV space because you’re targeting individuals as opposed to targeting dayparts and demographics. But like all heroes you need a utility belt. We’re talking about a whole new playbook. But it is a very noble and worthy cause.

Donation

CauseVox

JANUARY 16, 2025

This metric tracks the percentage of donors from the previous year who continue to contribute in the current year. Move beyond basic demographics to understand motivations, interests, and communication preferences. A specific example of a KPI could be looking at your donor retention rate.

Calendar

Community Boost

OCTOBER 30, 2024

Track key metrics like website traffic, social media engagement, email open rates, and conversions to understand what resonates with your audience and what doesn’t. X (formerly Twitter) Utilize real-time communication to share quick updates, news, and participate in relevant hashtag movements.

Nonprofit