NonProfit PRO

JULY 21, 2025

This opens the door to competitive differentiation for those who are willing to invest in a proactive approach to retaining individual donors. With the average cost of acquiring a new donor five times greater than retaining an existing one, organizations would be remiss to ignore this key aspect of their strategy. rail-container).hide();

Retail

NonProfit PRO

JULY 10, 2025

Related story: Why Do Nonprofits Struggle to Retain Fundraising Staff? Continue to your page in 15 seconds or skip this ad. window.dfp_npp_interstitial = googletag.defineSlot("/124057991/npp_interstitial", [[640,480]], "napco-ad-npp_interstitial").addService(googletag.pubads()).setCollapseEmptyDiv(true).setTargeting("ic", rail-container).hide();

Retail

NonProfit PRO

JULY 25, 2025

How do they hire, train, and retain people? Leverage Your Internal Team in the Hiring Process Use social media, professional networks and brand storytelling to attract attention. Continue to your page in 15 seconds or skip this ad. addService(googletag.pubads()).setCollapseEmptyDiv(true).setTargeting("ic", setCollapseEmptyDiv(true).setTargeting("ic",

Retail

NonProfit PRO

JULY 16, 2025

Connecting these platforms empowers social impact customers to reach and engage supporters more effectively using leading email, SMS, social media and other digital marketing functions, all through an embedded experience in Raisers Edge NXT. "We Continue to your page in 15 seconds or skip this ad. addService(googletag.pubads()).setCollapseEmptyDiv(true).setTargeting("ic",

AI

Big Fundraising Ideas

APRIL 22, 2025

Consider the demographics of your school community, including age groups, cultural backgrounds, and financial circumstances. Social Media : Create a dedicated event page on platforms like Facebook or Instagram. Social Media Challenges Create a social media challenge tied to your fundraiser, such as a dance challenge or a photo contest.

Fundraising

Blackbaud

JUNE 11, 2025

Inquiry Source and Demographics Knowing where your inquiries originate and the demographic makeup of your “best-fit” students is critical to refining your marketing strategies. Demographic analysis further complements this by offering insights into the makeup of your applicant pool. Is there a satisfaction problem?

Applicant

NonProfit PRO

JULY 8, 2025

Why Do Nonprofits Struggle to Retain Fundraisers? Continue to your page in 15 seconds or skip this ad. window.dfp_npp_interstitial = googletag.defineSlot("/124057991/npp_interstitial", [[640,480]], "napco-ad-npp_interstitial").addService(googletag.pubads()).setCollapseEmptyDiv(true).setTargeting("ic", addService(googletag.pubads()).setCollapseEmptyDiv(true).setTargeting("ic",

Retail

Pamela Grow

SEPTEMBER 25, 2024

To keep donors around and retain their support, organizations have to grab supporters’ attention and make their communications stand out from the thousands of messages their audience receives each day. Demographics. Segmenting supporters based on demographics like age or location can add an extra personal touch to your messages.

Demographics

Ann Green's Nonprofit

JUNE 25, 2024

Demographics One of the simplest ways to segment your donors is by demographics. If you don’t have the demographic data you need readily available, consider enhancing your database through a demographic data append. This information helps you understand your donors’ backgrounds and communication preferences.

Demographics

Ann Green's Nonprofit

JULY 30, 2024

You can also use data gathered from social media, email, and other marketing platforms to see who is engaging with your communications. Don’t limit your analysis to basic data points like demographic information or average gift size. This means the data is free of errors, duplications, and formatting inconsistencies.

Ethics

Ann Green's Nonprofit

FEBRUARY 8, 2024

The number of new retained donors, or those who gave the previous year but never before, dropped by 18.7%. Common segment categories include demographics, psychographics, philanthropic history and behavior, and communication preferences. Learn how digital waivers improve donor experiences. Identifying loyal supporters.

Retainer

GiveSmart

OCTOBER 14, 2024

Instead of scrambling days before you launch your campaign to send out emails and social media posts, it’s important to have everything planned and ready to go. The best way to retain your donors is to make them feel welcome and follow up with efficient communication on ways they can stay involved with your nonprofit.

Software

Qgiv

NOVEMBER 13, 2023

By engaging your donors with tailored messaging, you’ll inspire your donors to retain their support and continue to donate to your mission. Social media analytics are a good source of information about your profile’s followers as well. Demographics Demographics is a common way to segment donors.

Nonprofit

GiveSmart

OCTOBER 11, 2023

Segment Your Donors Organizations are only retaining about four out of 10 donors annually. Create a Better Thank You Strategy It costs far more to get a new donor than it does to retain an existing one. Use different types of media, such as handwritten notes, videos, and phone calls from volunteers to share your message.

Retainer

The Fundraising Coach

NOVEMBER 21, 2022

Each generation is as different as the next, meaning your organization requires a strategic fundraising approach to effectively engage with supporters from all demographics. This guide will explore the following tips to boost supporter engagement and fundraise more successfully across generations: Research your target demographics.

Demographics

Qgiv

AUGUST 4, 2023

Learn more about how volunteer management and retention can help your organization: What is volunteer management How to manage volunteers Why is volunteer retention important How to retain volunteers What is volunteer management? Create a social media post to express your appreciation for your volunteers to the rest of your supporters.

Management

Qgiv

SEPTEMBER 4, 2024

This structured approach helps you effectively engage and retain supporters over time. If you divide your donors into categories based on factors such as giving history, interests, and demographics, you can create targeted campaigns that resonate with each segment. Use these 6 steps to steward donors into lifelong supporters!

Demographics

Tech Soup

NOVEMBER 18, 2014

is a commercial white paper report, but it is one of the rare data reports I've seen out there that makes plain what good website and social media data collection and analysis can do, including: Using data to inform marketing and communications strategies targeted at increasing donations and volunteer engagement. " Key Findings.

Strategic Plan

Get Fully Funded

AUGUST 19, 2024

While retaining donors is far more cost-effective than acquiring new donors, nonprofits face a challenge as only 40-45% of donors typically continue their support. Here are some essential data points to consider: Demographics: Age, gender, location, and occupation can influence donation behavior.

Demographics

Greater Giving

JUNE 24, 2021

Together, they offer an exciting, easily accessible way to fundraise that can reach a broader audience, while retaining the glamour, fun, and purpose of a traditional gala. It also addresses the general societal shift to socializing online, while at the same time continuing to retain a personal connection with the donor community.

Fundraising

Qgiv

MARCH 15, 2022

Provide your advocates with resources like fact sheets, letters of introduction, and more items they need to tell other people about your organization and then ask them to set up meetings and talk about your nonprofit on social media to get the word out about your cause. Advertise on social media. Retain your new donors.

Retainer

Qgiv

OCTOBER 27, 2021

To have volunteers to retain, you first have to optimize your volunteer recruitment process. Another thing to take into consideration is the demographic and situation you’re trying to find volunteers for. Send out social media blasts. Partner with local media. Let’s dive into some strategies for doing so!

Pass-Through

CauseVox

OCTOBER 1, 2024

Despite annual donations decreasing the 2023 CauseVox Giving Study found that individuals, especially the younger demographic, remain steadfast in their commitment to philanthropic endeavors. GivingTuesday has historically been famous for engaging audiences on social media. This ultimately builds momentum for the campaign.

Nonprofit

Greater Giving

SEPTEMBER 24, 2024

What are their demographics? This might involve sending donors a personalized thank-you video, sending a quarterly personalized impact report, engaging with donors on social media, or inviting them to join a feedback committee to provide insight into the giving experience from the donor perspective. Why do they give to your cause?

CRM

Greater Giving

APRIL 23, 2024

Leadership can champion practices like clear communication, appreciation, and growth opportunities to retain volunteers. Volunteer Demographics and Motivations Understanding who your volunteers are and why they volunteer helps tailor engagement strategies.

Mentor

The Fundraising Coach

MARCH 15, 2021

Since the cost to acquire a new donor is higher than the cost to retain an existing one, retaining more donors will increase the sustainability of your fundraising efforts. Your social media posts. Your donor retention rate refers to the percentage of donors who give year after year. Percentage of Gifts Matched.

Metrics

Get Fully Funded

JULY 2, 2024

Let’s break down a few basics to help you get started on the right foot: Make your website easy to find Leverage social media Give attendees all the information they need Keep the event running smoothly Nailing down these basics with partners like Get Fully Funded and Auctria will help you maximize your fundraising and meet your goals!

Fundraising

GiveSmart

SEPTEMBER 2, 2024

Craft a Compelling message The most successful nonprofits use stories everywhere and all the time, whether it's on their websites, in newsletters, or on social media. Our data analytics tools help analyze donor behavior, identify trends, and personalize your outreach efforts to acquire and retain more donors.

Nonprofit

The Fundraising Coach

MARCH 13, 2023

Demographic information , such as location and gender. Their goal is to help nonprofits, associations, and clubs discover the solutions that solve their most frustrating pain points—while growing and retaining their member base. Consider important member data such as: Contact information , including phone number and email addresses.

Software

Qgiv

NOVEMBER 17, 2022

Keep supporters updated with email blasts about fundraisers they can participate and set up a social media calendar to easily post across social media platforms. Data like demographic information, giving histories, wealth indicators, and more can help you connect with your donors on a more personal level. Social media tools.

Fundraising

The Fundraising Coach

SEPTEMBER 11, 2022

Whether it be the latest TikTok dance, Instagram live conversation, or a Facebook Challenge, influencers everywhere are taking to their chosen social media platforms to highlight brand partnerships. Working with ambassadors can be helpful for reaching audience demographics that aren’t as active in your direct supporter community.

CRM

CauseVox

JANUARY 31, 2022

Plus, our survey indicates that installment payments are only increasing in popularity, especially with the 22-44 year old demographic, so now is a great time to be an early adopter and cultivate those millennial donors! Retaining PNPL Donors. Think about how marketing and social media can overlap with your fundraising strategy.

Fundraising

Qgiv

OCTOBER 9, 2023

They’ll link to your donation form from the business’s social media or website. This relationship with a business can help you in the future, and just like with donors, it’s easier to retain a partnership than create a brand new one. But social media isn’t the only way you can reach out to people during your campaign!

Metrics

GiveSmart

MAY 22, 2024

For example, a donor may find your solicitation email or social media post while scrolling on the bus, where they don’t want to pull out their wallet, or they’re on the couch and don’t want to get up to find their purse. If you want to dive even deeper into retaining donors, take a look at our Go-To Guide to Donor Retention.

Donation

GiveSmart

FEBRUARY 1, 2024

Make your story engaging and easy to read Success stories can take many forms, from brief snippets on social media to long, detailed blog posts or whitepapers. You can also use this tactic to reach people outside of your traditional donor demographics. You might even use video or audio, such as podcasts, to share these stories.

Donation

GiveSmart

FEBRUARY 14, 2024

Retaining these relationships can give you peace of mind for future initiatives and help you progress with your mission and reach your organizational goals. Target audience: Detail your target audiences, including demographics like age and region. You can get them to announce it on social media to maximize publicity.

Fundraising

The Fundraising Coach

OCTOBER 2, 2022

Another strategy for facilitating relationships between volunteers is to group them based on demographic factors like age. Identify your top volunteers by honoring them at your next fundraising event or highlighting them on your organization’s social media account. Recognizing volunteers publicly.

Software