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5 CRM Tech Trends to Shape the Future of Your Enterprise Organization

Blackbaud

To make faster and more intelligent business decisions, close to 70% of organizations plan to continue or increase their investments in CRM technology in the coming year, according to Kate Leggett, Vice President and Principal Analyst at Forrester. She is a leading expert on CRM strategy, maturity, benchmarking, and return on investment.

CRM
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Convert the Next Wave of Rage Donors into Lifelong Supporters

Blackbaud

But you do have evidence in your fundraising CRM. To request a post-election gift, rely on data in your fundraising CRM, your relationship with the donor, and your experience as a gift officer to determine the right ask amount, the right timing, and the right messaging. Did they make their first (only) gift during the election cycle?

CRM
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What is Online Fundraising? A Digital Way Nonprofits Can Increase Support

Blackbaud

Donor management systems (DMS)/constituent relationship management systems (CRM): Tools like Blackbaud Raiser’s Edge NXT ® track donor data, segment lists, personalize outreach, improve retention, and so much more.

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How to Make High-Tech Fundraising Feel More High Touch for Your Donors

Blackbaud

Your CRM and online fundraising tools should help you with much more than transaction management. Make Authentic Connections with Supporters Record and use personal details : Use your CRM to track personal details like birthdays, donation anniversaries, and interests. Create emails that include personalized messaging from this data.

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How to Prepare Your Grantmaking for Economic Uncertainty (and Why Now is Different)

Blackbaud

Offering access to webinars or guides on donor engagement during a recession can help organizations sustain or even grow their funding. Start with flexible applications that feed directly into your CRM. When your CRM and grantmaking tools work together, you can spend less time managing data and more time focusing on your mission.

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How to Evaluate a New Revenue Stream

Blackbaud

Sure, you have a CRM full of small and mid-level donors, and a few programs that bring in a little recurring revenue. In our webinar with Stephanie Skryzowski from 100 Degrees Consulting, she broke down the steps your finance team can take to evaluate a new revenue stream and support the sustainability of your organization.

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6 Tips to Increase Lead Generation on Your Nonprofit Website

Pamela Grow

That way, you can add interested individuals to your constituent management system (CRM) and serve them additional marketing content to increase their engagement. Leverage retargeting campaigns. In a retargeting campaign, youll track website visitors who engaged with your content in some way (visiting your website, reading a blog post, etc.)