Why Nonprofits Must Prioritize Legacy Giving Now (Without Big Budgets)
Pamela Grow
JUNE 2, 2025
Maybe when theres room in the budget for FreeWill or a glossy brochure. And its not about big marketing budgets. Not with more budget, but with more intention. your most loyal $25 donors that they can include your nonprofit in their will? Legacy giving isn’t optional. Its essential. It just needs to be consistent.
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