article thumbnail

10 Metrics to Track Your Fundraising Campaign Success

Hands-On Fundraising

However, the most reliable source of information about what works for your […] The post 10 Metrics to Track Your Fundraising Campaign Success appeared first on Hands-On Fundraising. For example, industry experts will tell you that personalization is key to stewarding donor relationships.

Metrics 157
article thumbnail

Two Must-Know Metrics to Supercharge Your Donation Forms

Blackbaud

There are three key average gift amount metrics to track: One-time average gift amount Recurring/sustaining gift average amount Blended average gift amount for both one-time and recurring gifts How to Find Your Average Gift Amount Use your fundraising software to pull all gift amounts from your donation forms over the past year.

Metrics 95
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

2024 Year-End Recap: Evaluating Fundraising Events

Greater Giving

Whether your events included auctions, galas, or virtual campaigns, understanding key metrics and takeaways will set you up for even greater success next year. Key Metrics to Evaluate Your Fundraising Events When assessing your events, focus on measurable outcomes that align with your goals. Looking for more expert tips?

Metrics 98
article thumbnail

Nonprofit Marketing Analytics: Which Metrics to Watch and Why

Blackbaud

By tracking the right metrics, you’ll be able to determine what parts of your nonp rofit advertising stra tegy are successful and what needs to be adjusted. But what metrics are the right ones to monitor? Impressions What is this metric? Click-Through Rate What is this metric? Bounce Rate What is this metric?

Metrics 119
article thumbnail

4 Financial Metrics to Increase Transparency for Your Nonprofit

Blackbaud

Performance of the organization: If the organization has strong growth and positive financial metrics , they will be more likely to share this information. Contributions increase when total assets, program ratio, and operating margin increase, which is why it’s important to understand these metrics for your own organization.

Metrics 116
article thumbnail

Rethinking Annual Giving Metrics: A New Storyline for Higher Ed

Blackbaud

Here’s what we suggest: We need to start rethinking annual giving metrics to create a new storyline about fundraising for higher education. Maybe we need to focus our attention on narrower metrics. News & World Report metric of alumni participation , the impact of this ranking indicator is going to show in our data for years.

Metrics 98
article thumbnail

Projected Grant Writing Trends for 2025: What Nonprofits Need to Know

Just Write Grants

In this blog post, well explore the key grant writing trends anticipated for 2025, including technological advancements, shifting priorities, and emerging best practices. DEI Metrics and Reporting Nonprofits will be required to report on DEI metrics , including: Workforce Diversity : Providing data on the diversity of staff and leadership.