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Top Fundraising Articles of 2024

Get Fully Funded

Before we officially wrap up the year, lets dive into the top articles of the year on the Get Fully Funded blog. So, we pack as much goodness as we can into our fundraising articles, bulleting out information so its easy to follow and easy to use. Get ready to dive into the wealth of knowledge from these 2024 fundraising articles.

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The New Rules of Fundraising: Human First, Digital Fast

Clairification

Eight years ago, I wrote an article asking, “Why Aren’t You Doing More Online Fundraising?” To move faster, speak more personally, and show up where your supporters already are — online, in motion, and ready to act when something truly resonates. It felt urgent at the time. Looking back, it was downright gentle. They’re mobile.

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Give it your all this GivingTuesday with these revenue-boosting strategies 

Candid

As we approach this year’s GivingTuesday on December 3, here’s a collection of articles that explore fundraising strategies to help you prepare and maximize efforts to engage donors, boost contributions, and make the most of this global day of giving. Get ready for GivingTuesday with a cohesive digital campaign.

IT
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Have a Matching Gift? Maximize Its Potential with Automated Matching 

CauseVox

Let’s face it—keeping up with donation matches can feel like a race against the clock. Matching gifts often come with tight deadlines, and if you’re not promoting them effectively, you risk leaving money on the table. That’s where automated matching comes in. It’s a game-changer for busy teams who want to raise more while doing less.

IT
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The most read Candid insights articles in 2024: Fundraising, AI, and diversity 

Candid

As 2024 draws to a close, we wanted to share some of the most read articles we published this year. Not surprisingly, the Candid insights article with the most pageviews brings together two hot topics, one cyclical and one perennial: elections and nonprofit fundraising. Is your nonprofit organization grant-ready?

AI
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Preparing for the Inevitable: How Grantmakers Can Thrive Amid Climate Events

Blackbaud

A huge thank you to Audrey Kidwell, Grants Manager for the Center for Disaster Philanthropy, for providing many of the resources and tips included in this article. Modern grantmakers must be prepared and ready to support their communities when—not if—a climate disaster hits. Here’s how grantmakers can be ready. Hurricanes.

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Donor Segmentation: What It Is, And Why It Matters

CauseVox

In this article, we’ll explore what donor segmentation is, why it matters and how to get started with small, easy steps. Have you ever sent an email to your entire donor list, only to realize afterward that it didn’t apply to everyone? It’s a moment that makes you pause. From the recipient’s perspective, it’s confusing.

IT