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The most read Candid insights articles in 2024: Fundraising, AI, and diversity 

Candid

As 2024 draws to a close, we wanted to share some of the most read articles we published this year. Not surprisingly, the Candid insights article with the most pageviews brings together two hot topics, one cyclical and one perennial: elections and nonprofit fundraising. Is your nonprofit organization grant-ready?

AI
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End-of-Year Giving Campaign: 13 Successful (Yet Underutilized) Strategies

CauseVox

Instead, give yourself a solid 4-6 week time frame (pre-December) to hammer down your year-end fundraising details so you’re ready to go on kickoff day. We’ve got all kinds of challenge ideas and more in our 200+ Fundraising Ideas article ! Luckily, this article has everything you need to write the perfect year-end appeal.

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What 2025 Grant Trends Are Teaching Nonprofits

Grant Writing Made Easy

In this article, we break down the most prominent 2025 grant trends and show you how to future-proof your strategy, so you’re not just reacting, but adapting with confidence. Empower your staff to support grant readiness, even if you have only one grant writer. Ready to elevate your grant readiness?

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How to Organize and Optimize a Roller Skating Fundraiser

DoJiggy

So lace up your skates and get ready to roll! In this article, we’ll guide you through the steps to organize a successful roller skating fundraiser. For starters, roller skating is an activity that appeals to a broad audience, cutting across age groups and demographics. Communication on the day of the event is critical.

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What to know about seeking corporate support right now

Candid

Are there news articles about their sponsorship of a local event? Develop a sponsorship toolkit: A sponsorship toolkit should include audience demographics, visibility opportunities, employee engagement ideas, and metrics for measuring community impact. Ready to start developing a plan to seek corporate support?

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Dataro Launches ProspectAI: AI-Powered Major Donor Prospecting

NonProfit PRO

Described as a “virtual research assistant,” ProspectAI is an autonomous AI Agent that scans the web in real time, identifying publicly available information on prospects and compiling rich, executive-ready donor profiles in just minutes. The result? setForceSafeFrame(true).addService(googletag.pubads()).setCollapseEmptyDiv(true).setTargeting("ic",

AI
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How to Identify and Qualify Major Donor Prospects Using Data-Driven Research

Center for Major Gifts

This article aims to show how nonprofits can leverage wealth screening, engagement metrics, and analytical tools to identify and qualify top prospects. Next, relevant donor information that goes beyond basic demographics should be collected. Make it a routine to remove duplicate entries and update contact details to maintain accuracy.