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The most read Candid insights articles in 2024: Fundraising, AI, and diversity 

Candid

As 2024 draws to a close, we wanted to share some of the most read articles we published this year. Not surprisingly, the Candid insights article with the most pageviews brings together two hot topics, one cyclical and one perennial: elections and nonprofit fundraising. nonprofit sector demographics by Kyoko Uchida, Candid.

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Why Nonprofits Must Prioritize Legacy Giving Now (Without Big Budgets)

Pamela Grow

Financial turbulence, demographic shifts, and changes in wealth transfer patterns have created both challenges and opportunities. According to the article, while giving from everyday donors has declined in recent years, legacy giving remains resilient. Legacy Giving in a Time of Uncertainty Were in a unique moment. Its built over time.

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2024 holiday wish list: nonprofit edition

Candid

Heres what you told us, along with a few articles that offer a deeper dive into each of the items on this nonprofit wish list: #3: Less paperwork for grants (14%) We know nonprofits are often overburdened by long, complicated, customized grant applications and reporting that require hours and hours of staff timeeven for small grant amounts.

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Can an LLC Business Get Grant Money?

GrantNews

In this article, GrantWatch breaks down how businesses can access grants, what kinds of grants are available, and how to improve your chances of receiving funding. Demographic-Based Grants : Grants aimed at minority-owned, woman-owned, veteran-owned, or rural-based businesses often include LLCs as eligible entities.

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Tips to Improve Your Nonprofit’s Peer-to-Peer Fundraising

OneCause

Once you have targeted audience groups in mind, create demographic and psychographic profiles for each group to help you visualize who you are reaching out to in your marketing. Use the tips in this article to try something new and watch your peer-to-peer program grow to new levels!

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“Our donors are different” — oh really?

Future Fundraising Now

Some organizations take it as an article of faith that their donors are different. At a level much deeper than their demographic and psychographic characteristics, all donors are human. Even unique. In some ways they’re right. But mostly they’re wrong. They share values (at least some values). They know and care about similar things.

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Hard and Fast Proof: The Quest for Demographic Data

Grant Professionals Association

Fortunately, at Census.gov, Narrative Profiles offer a terrific way to get critical demographic data for almost any geographic zone or community in just minutes, no database or spreadsheet expertise required! Fortunately, obtaining demographic data with Narrative Profiles is simple, effortless, and intuitive. What Is It?