Why Nonprofits Must Prioritize Legacy Giving Now (Without Big Budgets)
Pamela Grow
JUNE 2, 2025
Maybe when theres room in the budget for FreeWill or a glossy brochure. And its not about big marketing budgets. According to the article, while giving from everyday donors has declined in recent years, legacy giving remains resilient. Not with more budget, but with more intention. Maybe during National Make a Will Month.
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