The Simple Email Strategy That Doubles Donor Retention (And Why Most Nonprofits Skip It)
Pamela Grow
JUNE 10, 2025
The Real Reason Donors Stop Giving Most nonprofits assume donors stop giving because they’re overwhelmed with asks or they’ve lost interest in the cause. Nearly 8 out of 10 people who believe in your mission enough to make their first donation will never give again. Make it warm, specific, and brief. Keep it human and real.
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