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How to Make Your Nonprofit Messages Stand Out In a World Filled With Information

Ann Green's Nonprofit

Our world is chock full of information. And in our current climate of crisis and uncertainty, its information overload on steroids. And in our current climate of crisis and uncertainty, its information overload on steroids. But in this deluge of information, they might miss your messages. Whats your intention?

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Unlock your impact: try a donor survey today!

Hands-On Fundraising

Would you like some interesting information about your donors – including testimonials and suggestions you might never get otherwise? Do you want to know what your donors think? Do you want them to know you care what they think? Then you want to try a donor survey I first created a survey years ago.

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Why Ask Why?

Ann Green's Nonprofit

These numbers dont mean much without more information. Why are you sharing this information? When you write a newsletter article or something for an impact report, why are you including that information? Your donors want information that lets them know how theyre helping you make a difference and why thats important.

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4 Tips to Optimize Your Donor Database to Boost Engagement

Ann Green's Nonprofit

These resources track all of the important information youve learned about current and potential supporters of your organizationone profile per donor. Basic details: Tracks contact information and other general personal data (full and preferred name, pronouns, birthday, preferred communication method, etc.).

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How to Write a Killer Letter of Inquiry (LOI) to Get a Grant

Get Fully Funded

On rare occasions, a funder is so convinced by a Letter of Inquiry that the fit is just right, and they’ll write you a check without additional information or supporting documents. Look for this information on their website, if they have one (often foundations do not), or on the foundations IFR Form 990. Use a letter format.

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How Will You Welcome Your New Donors?

Ann Green's Nonprofit

You could also direct people to your website for more information about your nonprofit. Be careful about how much information you send. Your welcome package should include a warm introductory message and a few facts about your organization, but don’t brag too much. Keep it donor-centered and be personable.

Donation 211
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Go All In on Monthly Giving

Ann Green's Nonprofit

If thats too much, you could give a shout out to your monthly donors and include information on how to become a monthly donor in your newsletter. Include this information in their welcome letter or email. If you change your payment processor, make it easy for donors to transfer their information.

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