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"Thank U, Next" Fundraising

The Fundraiser Coach

In the world of major gift fundraising, relationships ought to be at the heart of the work we do. With the pressure of ever rising revenue goals, lack of full staffing, or a focus on "getting the gift," some fundraisers fall into the trap of treating donors like transactions. ” Why does transactional fundraising happen?

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There’s a Crisis in Nonprofit Fundraising — And It’s Time We Faced It Head-On

Pamela Grow

Every week, I receive an email or a DM from someone whos decided to walk away from nonprofit fundraising. Talented fundraisers are leaving the sector in droves, often for consulting, or simply for industries that better support their well-being and respect their expertise. Why Are Fundraisers Really Leaving? Shes not alone.

IT
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Using Your Fundraising CRM Software to Its Full Potential

Blackbaud

Duplicate-free records have improved our ability to fundraise, reach our constituents, and maximize the time and energy spent by our small staff. Duplicate-free records have improved our ability to fundraise, reach our constituents, and maximize the time and energy spent by our small staff. But weve done it. It will pay off!

CRM
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The New Rules of Fundraising: Human First, Digital Fast

Clairification

Eight years ago, I wrote an article asking, “Why Aren’t You Doing More Online Fundraising?” Today, the question isn’t whether your nonprofit should be fundraising online. The new rules of fundraising aren’t just about technology. Moment: You Don’t Fundraise Digitally. You Fundraise Humanly — in a Digital World.

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Successful Fundraising is Emotional Fundraising

Joe Garecht Fundraising

Ive noticed a trend in fundraising communications recently. Many of the fundraising letters and newsletters I receive are interchangeable just take the few sentences about Organization Xs mission and insert Organization Y, and theyre essentially the same letter. They seem to be more formulaic than ever before. Go, therefore, and do it.

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Make it Easier for Your Nonprofit and Your Donors by Keeping Things Simple

Ann Green's Nonprofit

In your fundraising appeals, don’t bury your ask. I’m sure you’re experiencing those both professionally and personally. I often find pleasure in simple things such as taking a walk, reading (I’ve found the Thursday Murder Club series to be a nice escape right now), and doing yoga. Or think of Goldilocks and choose what’s “just right.”

IT
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The Simple Email Strategy That Doubles Donor Retention (And Why Most Nonprofits Skip It)

Pamela Grow

Here’s a sobering statistic: Only 23% of first-time donors give a second gift according to the Association of Fundraising Professionals’ latest research. Organizations using a welcome series report doubling or even tripling their second-gift rates according to research from the Fundraising Effectiveness Project.

IT