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Why fundraising communication is different

Hands-On Fundraising

The focus is different in fundraising This is a big difference that can cause friction in your organization. Fundraising communication is about the donor and the beneficiary. That’s why “branding” is less important in fundraising. Your organization fades into the background. You’re a means to a meaningful end.

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You can put more heart into your fundraising today

Hands-On Fundraising

Fundraising is about using your heart as well as your head. And maybe fundraising isnt really about money at all. In the long run, successful fundraising focuses on relationships. And good fundraisers use their hearts as much as their heads.

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"Thank U, Next" Fundraising

The Fundraiser Coach

In the world of major gift fundraising, relationships ought to be at the heart of the work we do. With the pressure of ever rising revenue goals, lack of full staffing, or a focus on "getting the gift," some fundraisers fall into the trap of treating donors like transactions. ” Why does transactional fundraising happen?

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Successful Fundraising is Emotional Fundraising

Joe Garecht Fundraising

Ive noticed a trend in fundraising communications recently. Many of the fundraising letters and newsletters I receive are interchangeable just take the few sentences about Organization Xs mission and insert Organization Y, and theyre essentially the same letter. Remember, successful fundraising is emotional fundraising.

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AI for Grant Writing: 20+ ChatGPT Prompts You Can Use

This prompt guide for ChatGPT contains 20+ tested ChatGPT prompts, along with tips on how to use this tool the best way. Nonprofits can engage with ChatGPT to brainstorm ideas, refine project plans, and craft compelling narratives for grant proposals.

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10 Metrics to Track Your Fundraising Campaign Success

Hands-On Fundraising

Measure your fundraising to succeed. Nonprofits often follow rules regarding fundraising appeals to maximize their success. However, the most reliable source of information about what works for your […] The post 10 Metrics to Track Your Fundraising Campaign Success appeared first on Hands-On Fundraising.

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4 Proven Direct Mail Fundraising Strategies For Nonprofits

Pamela Grow

The messages you send are more than fundraising appeals ; theyre opportunities to nurture relationships, share your story, and inspire action. In an age dominated by digital outreach, direct mail fundraising remains a powerful tool for nonprofits to connect with donors. Personalize for Maximum Impact.