The New Rules of Fundraising: Human First, Digital Fast
Clairification
JULY 7, 2025
Eight years ago, I wrote an article asking, “Why Aren’t You Doing More Online Fundraising?” It felt urgent at the time. Looking back, it was downright gentle. Today, the question isn’t whether your nonprofit should be fundraising online. It’s whether you’re doing it well enough — and fast enough — to keep up with how people live, connect, and give. Because while the tools have changed dramatically, the fundamentals haven’t.
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