June, 2025

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Are These Fundraising Appeal Best Practices Holding You Back?

Clairification

Full confession: I’ve used the franken “best practice” appeal structure for years. And honestly? It works — especially if you borrow generously from the best of the best appeal writers. I’ve even taught these practices at conferences, on webinars, and through consulting engagements. You probably know the formula: Lead with the beginnings of a story illustrating your mission.

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10 reasons your newsletter could raise more money

Hands-On Fundraising

10 reasons your newsletter could raise more money How well does your newsletter work? Many organizations now use newsletters to communicate about their work. That’s good! Yet I see so many organizations produce fancy pieces that aren’t doing their job. Do newsletters right, and they can be a serious source of income by delighting your […] The post 10 reasons your newsletter could raise more money appeared first on Hands-On Fundraising.

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Event Ideas to Strengthen Donor-Beneficiary Relationships

Ann Green's Nonprofit

Explore top event ideas to strengthen relationships between donors and beneficiaries, enhance engagement, and maximize fundraising success for your nonprofit. By Jen Wemhoff Nonprofit fundraising is about more than just dollars—it’s about connections. Strong relationships between donors and beneficiaries can deepen donor engagement, build trust, and generate more meaningful support for your organization’s mission.

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The Simple Email Strategy That Doubles Donor Retention (And Why Most Nonprofits Skip It)

Pamela Grow

Here’s a sobering statistic: Only 23% of first-time donors give a second gift according to the Association of Fundraising Professionals’ latest research. Let that sink in for a moment. Nearly 8 out of 10 people who believe in your mission enough to make their first donation will never give again. But here’s what’s encouraging: It doesn’t have to be this way.

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AI for Grant Writing: 20+ ChatGPT Prompts You Can Use

This prompt guide for ChatGPT contains 20+ tested ChatGPT prompts, along with tips on how to use this tool the best way. Nonprofits can engage with ChatGPT to brainstorm ideas, refine project plans, and craft compelling narratives for grant proposals.

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Nonprofit Radio for June 23, 2025: A Conversation With Art Taylor

Tony Martignetti

Art Taylor: A Conversation With Art Taylor He’s the recently appointed president and CEO of AFP, the Association of Fundraising Professionals, so we’re on hiatus from our 25NTC interviews for one more week. Art explains the value of AFP in our community, including enforcing professional ethics; reflects on our challenges and how to advocate … Continue reading Nonprofit Radio for June 23, 2025: A Conversation With Art Taylor → Art Taylor: A Conversation With Art Taylor He’s the rece

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Smart Strategies to Raise Unrestricted Nonprofit Funding

Clairification

Every fundraiser knows the tension: You want to lead with a story that stirs hearts. Your CFO wants broad messaging that raises money for the whole organization. They’re not wrong—unrestricted funding is essential. But broad, abstract appeals rarely move donors to act. Most people give to something they care about deeply. A moment. A face. A cause they can feel.

Funding 144
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How to Create a Seamless Supporter Journey (and Build Loyal Donors for Life)

Hands-On Fundraising

As fundraisers, we work hard to find and recruit new donors to our causes. But do you ever feel like your supporters are slipping away after their first gift? There could be a whole host of reasons for this. From a supporter not feeling properly thanked, to a lack of charity brand recall (“I loved […] The post How to Create a Seamless Supporter Journey (and Build Loyal Donors for Life) appeared first on Hands-On Fundraising.

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How Is Your Nonprofit Doing This Year, and How You Can Make Improvements If You’re Behind In Your Goals

Ann Green's Nonprofit

It’s hard to believe we’re halfway through 2025. It’s been a tumultuous year so far, especially in the U.S. The midpoint of the year is a good time to see if you’re meeting your fundraising and communications goals. For this post, I’m assuming your fiscal year is the same as the calendar year. If you’re on a different fiscal cycle, you can make the appropriate time adjustments.

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Power of Nonprofit Storytelling | Stop the Last-Minute Story Scramble

Pamela Grow

Picture this: It’s Monday morning, and your year-end campaign launches in exactly eight days. Your marketing director sends an urgent email to the entire team: “Anyone have stories that show how we’ve changed lives this year? We need them by Wednesday!” Sound familiar? I see this scenario play out in nonprofits every single day.

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Nonprofit Radio for June 16, 2025: Donor Advised Fund (DAF) Fundraising

Tony Martignetti

Matt Nash: Donor Advised Fund (DAF) Fundraising You shouldn’t need much encouragement, or any, to incorporate DAFs into your fundraising mix. But Matt Nash brings the encouraging stats. Then he explains how to overcome challenges, like anonymous donors; strategies for marketing and promotion; and tips on converting from transactional to relational fundraising.

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Why Do Grants Get Denied? How to Avoid Grant Rejection

GrantNews

Applying for grants can be a lifeline for nonprofits, schools, and community organizations looking to fund their projects. But grant denials are all too common, and it can be discouraging when your application is rejected without a clear explanation. If you’ve ever received a grant rejection, you’re not alone. Many nonprofits, schools, and small organizations face rejection at some point in their funding journey.

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Would You Donate to You?

Clairification

Lets flip the script. This week, youre not the fundraiseryoure the donor. For five easy, eye-opening days, youll experience your organization the way your supporters do: what they see, how they feel, and what might be turning them off (or winning them over). Its a chance to spark fresh insights, fine-tune your approach, and build a more donor-centered experiencewithout adding anything major to your to-do list.

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5 Ways to Center Donors In Your Marketing Strategy

Hands-On Fundraising

As the years go by, donors’ expectations evolve. For nonprofits looking to connect with their audiences in 2025, this means tailoring your outreach experience to their expectations and centering them in your marketing strategy. But how can your nonprofit speak to every individual donor? Nonprofits use individualized strategies for forging relationships with major donors.

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Charitable Giving Sees Biggest Annual Gain in Giving USA’s Seven Decades

NonProfit PRO

Charitable giving increased in 2024, according to Giving USA's 70th annual report. It's the greatest increase in current dollars in the report's history.

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How To Draw More Attention To Your Online Fundraisers

Pamela Grow

Online fundraising is a cornerstone of nonprofit success. Virtual campaigns are quick to launch, cost-effective, and capable of reaching supporters beyond your immediate network. However, publishing a campaign page is only the beginning. Without the right promotional strategy, even the most urgent cause can go unnoticed. Your digital marketing strategy determines whether donors will actually donate to your fundraiser.

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Why Your Audience Needs to Understand You

Ann Green's Nonprofit

One of the most important aspects of communication (written and verbal) is to make sure your audience understands you. There are many reasons this doesnt happen. In nonprofit communication, organizations will overcomplicate things or use jargon and other language donors dont understand. Some people like to show off their large vocabulary or only think about things from their perspective.

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How to Apply for Grant Funding Without a Grant Writer

GrantNews

When you think about applying for foundation grants, the first image that might come to mind is hiring an experienced grant writer who speaks the complex language of funders. But what if you don’t have the budget to bring in a professional? The good news is you can still successfully apply for and receive foundation funding – even without a grant writer.

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Want to Raise More Unrestricted Dollars? Your Best Stories Can Lead the Way.

Clairification

It may be summer, but smart fundraisers know the most important giving season of the year is right around the corner. Between September and January, donors are most engaged, generous, and open to supporting causes they care about. That’s why now is the time to think strategically about what you’ll be asking for — and how. The post Want to Raise More Unrestricted Dollars?

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To Protect Grantees, Invest Conservatively: A Financial Strategy to Buck the 'Big Beautiful Bill'

The Chronicle of Philanthropy

A proposed new tax on foundation earnings should push foundations to align endowment investments with mission — and help grantees survive. By Clara Miller and David Morse Getty Images A proposed new tax on foundation earnings should push foundations to align endowment investments with mission — and help grantees survive.

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Adaptive funder strategies for supporting nonprofits in 2025 amid funding uncertainty 

Candid

In 2025, federal and state funding shifts are significantly disrupting the nonprofit sector. Direct grant recipients and organizations reliant on upstream funding are facing paused projects, staff reductions, and program instability; many are struggling to sustain operations. In response, foundations across the country are embracing adaptive funder strategies, demonstrating commitment, flexibility, and trust.

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Why Nonprofits Must Prioritize Legacy Giving Now (Without Big Budgets)

Pamela Grow

In a sector often driven by quarterly fundraising goals, immediate needs, and the urgency of now, legacy giving can feel like a luxury. Something to get around to when everything else is done. Maybe next year. Maybe during National Make a Will Month. Maybe when theres room in the budget for FreeWill or a glossy brochure. But as recent insights from Maximizing Legacy Giving at a Time of Change by Tracy Malloy-Curtis highlight, that mindset is no longer sustainable.

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Building Trust and Accountability: A Guide to Nonprofit Internal Controls Policy

Blackbaud

Picture this: A nonprofit organization launches an ambitious new program, only to discover months later that inconsistent financial processes have led to overspending, duplicated payments, and critical delays. Now imagine an alternative scenario where every financial process is clearly documented, roles are well-defined, and checks and balances are in place for all your various financial responsibilities.

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7 New Grants for Small Business Owners

GrantNews

Looking to grow your business or overcome financial challenges? If so, these 7 new grant opportunities could give your small business the boost it needs. From funding for women CEOs and Black-owned businesses, to grants supporting community impact and operational expenses, there’s something here for entrepreneurs at every stage. Whether you’re just getting started or managing an established venture, these programs offer a mix of financial support, in-kind services, and valuable resou

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The Psychology of Yes: What Every Fundraiser Needs to Master

Clairification

In 1984 Robert Cialdini wrote a groundbreaking book, Influence: The Psychology of Persuasion , outlining principles of influence that affect human behaviors. Today these principles have been well documented. Trail-blazing research added by behavioral scientists like Daniel Kahneman and Amos Tversky supports and expands on Cialdini’s principles. No matter how much technology advances, the triggers behind human behavior and decision making remain the same.

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How to Bring Lapsed Donors Back to Your Nonprofit

NonProfit PRO

It's not uncommon for donors to stop giving and become lapsed. Here’s what you can do to encourage them to renew their support.

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What to know about seeking foundation grants right now

Candid

This year is proving to be a deeply challenging time for nearly all nonprofits, and the situation is particularly urgent for organizations that abruptly lost their federal funding. In a recent Candid webinar, Funding Beyond Federal: How to Diversify Funding to Ensure Stability in Uncertain Times , we asked participants to share one word to describe how the current funding environment felt, and the top three responses stood out loud and clear: “scary,” “chaotic,” “uncertain.

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Nonprofit Radio for June 30, 2025: Tech To Amplify Youth Voices & Donor Diversity Redefining Social Fundraising

Tony Martignetti

Sam Kussin-Shoptaw, Sahil Gupta, Katelyn Gillum & Bee Lee: Tech To Amplify Youth Voices Our panel from the 2025 Nonprofit Technology Conference, examines how nonprofits use Artificial Intelligence, social media and other technology to uplift young people. They share challenges and successes to increase your awareness and help you give voice to younger constituencies. … Continue reading Nonprofit Radio for June 30, 2025: Tech To Amplify Youth Voices & Donor Diversity Redefining Soc

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3 Ways to Improve Your Nonprofit’s Leadership Approach

Blackbaud

When it comes to employee satisfaction in the nonprofit sector, the writing is on the wallnonprofits have the highest turnover rates of any industry. However, this doesnt mean nonprofit employees arent passionate about their work. Instead, think back to that classic saying: People dont quit bad jobs; they quit bad bosses. At nonprofits, leadership is about more than providing simple guidance or planning fundraising strategies.

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Funding Your Mission: Grants for Faith Based Organizations

GrantNews

Faith based organizations have long stood at the forefront of community service, offering critical support to those in need. But to sustain and grow these impactful missions, reliable funding is essential. Whether you’re a church launching a new outreach program, a nonprofit ministry expanding community health services, or a faith-centered school looking to improve educational access, grants can provide the financial boost you need.

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Lucky 13 Clairity Click-it: Nonprofit Links + Free Resources Be Yours

Clairification

June 13 th marks the 12 th anniversary of the Clairity Click-it Newsletter. That’s 338 issues (whoa!), all chock full of resources I hand select for you from across the web. And nothing I select will cost you a dime! I search assiduously, read every single article before sharing with you, and only select trusted resources for webinars, podcasts, e-guides, papers, reports and the like.

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