How to Use Impact Data to Reengage Lapsed Donors in 3 Steps
Pamela Grow
AUGUST 13, 2025
Whether a donor forgot to give or didn’t believe their gift mattered that much, it’s all too easy for nonprofits to lose donors’ support. Fortunately, lapsed donors are not lost causes. Statistics show the one-time donor retention rate is only 18.6%, but that rate increases every time donors give again. In other words, your nonprofit is more likely to secure sustainable support by cultivating relationships with donors who have given in the past rather than brand-new prospects.
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