7 ways to connect with older donors
Future Fundraising Now
MAY 28, 2025
Fundraising is usually a form of elder marketing. Donors are overwhelmingly over age 60. If you want to reach them, here are some great tips from the Boomerang Blog, at Dont Leave Them Behind: Writing And Designing To Truly Reach Older Donors : BIG type. Being older means less visual acuity. Type smaller than 12 point is just hard to read. Bigger is better: 13 point, 14 point, even higher.
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