Donor Cultivation Cycle: Tips for Each Major Stage of Fundraising
Blackbaud
JULY 16, 2025
A donor cultivation cycle is a systematic process that helps nonprofits build lifelong relationships with their donors through five key stages: identification, qualification, cultivation, solicitation, and stewardship. The relationship between an organization and a donor can take weeks, months, or even years to foster. Despite the length of time it takes to acquire a donor, many nonprofits struggle with donor retention.
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