Why You Must Put Real Resources into Building Nonprofit Donor Loyalty
Clairification
APRIL 11, 2024
It costs more to acquire a new donor than retain a current one. A lot more. In fact, research shows it takes 7 – 12% more effort, time and money to bring in a new donor than to raise more from a current donor. Please, please, please… let this sink in. The for-profit world understands this. It’s why they retain, on average, 80 – 90% of current customers.
Let's personalize your content