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How to Encourage Donations on Your Nonprofit’s Website

Ann Green's Nonprofit

Learn how to encourage donations on your nonprofit website. If designed correctly, your website can be an unstoppable force in driving donations. When your website is optimized for online giving, it can make donating a seamless and rewarding experience for your supporters. Create prominent donation buttons.

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Building an Effective Online Donation Process: Expert Tips

Get Fully Funded

The data speaks for itselfaccording to the M+R Benchmarks 2024 report : Of desktop users who made their way to a nonprofits main donation page, only 16% completed a gift. For mobile users, the primary donation page conversion rate was just 10%. Make it easy for supporters to complete their donations. Optimize the submit button.

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NPO Launched To Provide CTV Access

The NonProfit Times

The idea is to get unused ad space from CTV publishers to nonprofits. Founded by advertising technology executiveKris Johns, AdGood will partner with CTV publishers that donate unused ad inventory. Publishers get a tax deduction and positive brand association.

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Beyond Overhead: How to Use Nonprofit Financial Data to Make Smarter Giving Decisions

Blackbaud

This metric , which measures how much a nonprofit spends on administration (such as rent, salaries, software licensing, etc.) At Giving Compass, we’re often asked how to find nonprofits that “give the largest percentage of their donation to the cause.” Is the theory of change rooted in evidence based practices?

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Why Timeless Fundraising Strategies Crush Fads, Gimmicks, and Quick Fixes

Planned Giving

Originally Published, October 22, 2010. In todays fast-moving nonprofit space, its easy to get caught up chasing the next big thingAI tools, crypto donations, viral campaigns. Planned gifts, major gifts, and recurring donations are all built over time. Updated for May, 2025. Your donors arent looking for hype. And they give.

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The most read Candid insights articles in 2024: Fundraising, AI, and diversity 

Candid

As 2024 draws to a close, we wanted to share some of the most read articles we published this year. Any nonprofit can earn a Bronze, Silver, Gold, or Platinum Seal by demonstrating its commitment to transparency and sharing information about its mission, programs, financials, leadership, and/or goals and metrics.

AI
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What Are the Best Practices for Conducting a Post-School Fundraiser Review?

Big Fundraising Ideas

Key practices include setting clear objectives, analyzing metrics, and celebrating successes to foster accountability andmorale. Quantify results: Use metrics like satisfaction scores, participation rates, and budget comparisons to identify patterns. Identify trends: Look for recurring issues or standout successes.