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Retaining First Time Donors this GivingTuesday

Blackbaud

GivingTuesday provides an opportunity for these donors to reconnect with your organization through word of mouth, peer-to-peer, or social media campaigns. Personal stories and endorsements are incredibly compelling, so consider featuring testimonials and success stories on your social media platforms and in your email newsletters.

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How to Use Social Media to Raise More Money in Your Year-End Campaign

CauseVox

Master key strategies to elevate your GivingTuesday and year-end fundraising with social media, including profile optimization, engaging content, and video storytelling. With Giving Tuesday and year-end appeals on the horizon, leveraging social media effectively can make all the difference in reaching your fundraising goals.

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4 Top Donor Retention Strategies to Keep Your Year-End Donors

CauseVox

We made it through 2024, and with it the final push for year-end donations. You might be asking why you need to put a ton of time and energy into bringing your donors back for a second donation. From these stats, you would have retained 40% of your donors, and lost 60%. That means its pretty important.

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Building an Effective Online Donation Process: Expert Tips

Get Fully Funded

The data speaks for itselfaccording to the M+R Benchmarks 2024 report : Of desktop users who made their way to a nonprofits main donation page, only 16% completed a gift. For mobile users, the primary donation page conversion rate was just 10%. Make it easy for supporters to complete their donations. Optimize the submit button.

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2024 Year-End Recap: Evaluating Fundraising Events

Greater Giving

Attendee Engagement Track metrics like number of auction bids, donations, social media shares, and post-event survey responses to gauge participation and event impact. Average Donation Per Attendee Divide the total revenue by the number of attendees to find the average donation per person.

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End-of-Year Giving Campaign: 13 Successful (Yet Underutilized) Strategies

CauseVox

Personally, I’m a big fan of asking those serving on the board of directors to not only donate first (which is a given) but to also volunteer with fundraising efforts. Corporate sponsors can provide financial support, in-kind donations, or even employee volunteers to help strengthen your campaign. First, analyze your donor base.

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Annual Giving Basics: A Fundamental Guide for Yearly Donations

Blackbaud

Annual giving is the collection of donations throughout the year to support an organization’s day-to-day operations and programs. Major donations and planned gifts often get the limelight, but without annual gifts, the day-to-day functions of your nonprofit could come to a halt.