Demographics and Metrics - Grants & Fundraising Brief

4 Proven Direct Mail Fundraising Strategies For Nonprofits

Pamela Grow

DECEMBER 11, 2024

You can create targeted mailing lists based on giving history, demographics, and interests. Testing and optimization: By defining clear objectives and success metrics, a direct response fundraising agency ensures data-driven decisions. The right nonprofit fundraising tools will help you achieve this level of personalization.

Fundraising

Fundraising Nonprofit CRM Contracts

8 Tips for GivingTuesday Social Media Posts

CauseVox

OCTOBER 10, 2024

Segmentation through demographics like age, location and interests are also helpful ways to understand your donors and create stories that will resonate with the different types of target audiences. These metrics can unveil which stories or content pieces resonate most with your audience.

Media

Media Template Utilities Metrics

Grants for Church: A Comprehensive Guide to Securing Funding for Ministry and Community Outreach

Allied Grant Writers

MARCH 17, 2025

Tithes and donations, while essential, are often subject to fluctuations due to economic cycles, demographic shifts, or changes in community engagement. This might include surveys of the congregation, analysis of community demographics, or consultations with local experts.

Funding

Funding Grant Grants Proposal

The most read Candid insights articles in 2024: Fundraising, AI, and diversity

Candid

DECEMBER 31, 2024

nonprofit sector demographics by Kyoko Uchida, Candid. Based on data from 59,550 public charities that shared demographic data between July 2019 and January 2024, Candids report The state of diversity in the U.S. nonprofit sector asks questions such as: Are staff, leaders, and board members equally diverse?

AI

AI Fundraising Burnout Demographics

Unlocking Opportunities: Step-by-Step on How to Apply for a Grant

Allied Grant Writers

DECEMBER 25, 2024

Grant funders typically outline specific requirements that must be met, including organizational status, project focus, and demographic considerations. Use metrics and reports to evaluate effectiveness. Assessing Eligibility Criteria Once options are identified, it is essential to evaluate the eligibility criteria for each grant.

Grant Writing

Grant Writing Grant Grants Proposal

Best Practices for Collecting Fundraising Campaign and Donor Data

GiveSmart

MARCH 12, 2025

Examples of quantitative data include metrics such as donation amounts, number of donors, and page views. When creating profiles, look at factors such as income, location, age, and any other relevant demographic data points to your campaign. Qualitative: This is non-numerical data that is interpreted to determine trends.

Fundraising

Fundraising Donation Media Management

Nonprofit advocacy: 5 strategies for successful campaigns

Bonterra

JULY 9, 2025

Campaign reporting Impact isn’t just about activity; it’s about outcomes. The best advocacy tools include robust reporting features that show you how supporters are engaging and where you can improve.

Lobbying

Lobbying Nonprofit CRM Software

Bonterra DonorDrive and Meta Launch New Integration to Boost Nonprofit Fundraising on Instagram and Facebook

NonProfit PRO

JULY 30, 2025

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Retail

Retail Fundraising Media Nonprofit

Report Illustrates Best Practices for Fundraising With Donors Who Use Donor-Advised Funds

NonProfit PRO

JUNE 13, 2025

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Funding

Funding Retail Fundraising Award

12 Donation Request Letter Templates to Help Raise More

Qgiv

DECEMBER 10, 2024

Thank you in advance for your dedication and service to [the demographic you serve]. Track donor engagement metrics, including communication preferences, donor retention, and likelihood of giving. We’re so excited to have you join our volunteer team! Send donation requests via email and texts.

Template

Template Donation Goals Fundraising

5 Data Management Best Practices to Apply At Your Nonprofit

Greater Giving

JULY 23, 2025

For instance, you might list demographic information for individual donors and points of contact for organizations. Focus on relevant metrics. For instance, platforms with customizable dashboards might let you toggle between data for relevant metrics, like donor retention, acquisition trends, and campaign return on investment.

Management

Management Software Nonprofit Metrics

Nonprofit Grant Strategy: Recalibrate for Year-End Success

Grant Writing Made Easy

JULY 9, 2025

Did they include stronger metrics or more compelling storytelling? Update DEI framing and metrics Many funders expect clear demographic data and transparent discussion of equity efforts. Audit your wins and misses Look at which grant proposals were funded, which were declined, and why.

Grant

Grant Grants Grant Writing Template

Reimagining equity with AI: What philanthropy can do

Candid

JANUARY 21, 2025

How to measure success in equity with AI To ensure AI initiatives advance equity and impact, the nonprofit sector could adopt metrics that capture both quantitative and qualitative outcomes. Demographic and geographic data should guide efforts to ensure historically marginalized communities have equitable access to AI resources.

AI

AI Ethics Burnout ChatGPT

How Are You Thanking Your Donors?

NonProfit PRO

JULY 16, 2025

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Retail

Retail Strategic Plan Management Media

Study Shows Donations Increase With AI-Powered Donor Data Analytics

NonProfit PRO

JUNE 16, 2025

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AI

AI Donation Retail Media

What 2025 Grant Trends Are Teaching Nonprofits

Grant Writing Made Easy

JULY 7, 2025

Go beyond metrics to show what you’ve learned and how you adapt your programs. We help clients: Choose respectful, culturally relevant language Collect and report demographic and equity-focused data Highlight authentic community co-creation and shared leadership Why this matters now: Many nonprofits lack DEI capacity, even “unintentionally.”

Grant

Grant Grants AI Grant Writing

Sprouts Foundation to Award $3M in Grants to Nonprofits Focused on Health and Wellness

NonProfit PRO

JUNE 11, 2025

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Award

Award Grant Grants Retail

6 Best Practices for Increasing Engagement with Digital Impact Reports

Blackbaud

NOVEMBER 5, 2024

And once you’ve shared your report with stakeholders, be sure to track engagement metrics afterwards to see how well your report performed and in which ways it could be strengthened in the future. Audiences can be categorized into different segments based on their demographic information and donation behavior.

CRM

CRM Demographics Metrics Education

Report: Native Communities Are a High-Impact, Often Overlooked, Opportunity for Funders

NonProfit PRO

JULY 18, 2025

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Retail

Retail Funding Media Management

5 Reasons Many Nonprofits Fail to Reach Their Highest Potential

NonProfit PRO

JULY 3, 2025

What’s Keeping Nonprofit Leaders Up at Night The Truth About Fractional Fundraising Nonprofits Facing Mission-Critical Challenges Comments Subscribe window.dfp_npp_ros_rectangle_1 = googletag.defineSlot("/124057991/npp_ros_rectangle_1", [[300,250],[300,600]], "napco-ad-npp_ros_rectangle_1").setForceSafeFrame(true).addService(googletag.pubads()).setCollapseEmptyDiv(true).setTargeting("ic",

Retail

Retail Nonprofit Management Media

Golden Unveils AI-Backed App Update to Address Declining Volunteer, Donor Engagement

NonProfit PRO

JULY 9, 2025

5 Steps for Implementing AI DonorDock Launches Otto Intelligent Assistant Study: Orgs Boosted Donations With Donor Analytics Comments Subscribe window.dfp_npp_ros_rectangle_1 = googletag.defineSlot("/124057991/npp_ros_rectangle_1", [[300,250],[300,600]], "napco-ad-npp_ros_rectangle_1").setForceSafeFrame(true).addService(googletag.pubads()).setCollapseEmptyDiv(true).setTargeting("ic",

AI

AI Retail SAM Management

How to Identify and Qualify Major Donor Prospects Using Data-Driven Research

Center for Major Gifts

JANUARY 22, 2025

This article aims to show how nonprofits can leverage wealth screening, engagement metrics, and analytical tools to identify and qualify top prospects. Next, relevant donor information that goes beyond basic demographics should be collected. Make it a routine to remove duplicate entries and update contact details to maintain accuracy.

Metrics

Metrics CRM AI Management

Your Planned Giving Budget: A Simple Formula

Planned Giving

FEBRUARY 24, 2025

Analyze your donor demographics. Set clear metrics for success. Your Next Steps Assess Your Starting Point Review your current marketing allocation. Identify your most pressing institutional needs. Choose Your Focus Map your marketing budget to your campaign priorities. Plan your timeline for implementation.

Budget

Budget Training Demographics Goals

Should My Business Sponsor a Charity Golf Tournament?

DoJiggy

MARCH 25, 2025

It’s essential to assess the demographics of the participants and spectators to ensure alignment with the sponsor’s target market. Sponsors should take the time to analyze the success of their participation by measuring metrics such as lead generation, social media engagement, and overall brand exposure.

Goals

Goals Strategic Plan Media Demographics

Dataro Launches ProspectAI: AI-Powered Major Donor Prospecting

NonProfit PRO

JULY 8, 2025

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AI

AI Retail Media Management

Donor Cultivation Cycle: Tips for Each Major Stage of Fundraising

Blackbaud

JULY 16, 2025

Predictive modeling combines wealth with socio-economic, demographic, behavioral, lifestyle, and past giving data to give you a fuller picture of your potential donors. To identify and qualify major donors, St. Joseph Children’s Home taps into Prospect Insights, an artificial intelligence tool in Blackbaud Raiser’s Edge NXT®.

Fundraising

Fundraising AI Proposal CRM

Foundation Grants for Nonprofit Organizations: Your Path to Funding Excellence

Allied Grant Writers

DECEMBER 26, 2024

Some may prioritize education, health, the arts, or community development, while others may target specific demographic groups or geographic areas. Clear evaluation metrics should be established early in the process to measure success effectively. Different foundations may have varying focuses.

Funding

Funding Grant Grants Grant Writing

Stop Begging, Start Planning: Why Foundations Are Done Funding Complacent Nonprofits

Planned Giving

FEBRUARY 20, 2025

Understanding Donor Demographics: The Generational Wealth Transfer Opportunity $68 trillion in wealth transfers to younger generations over next 20 years. Nonprofits now compete more strategically for discretionary dollars, making sophisticated fundraising and legacy giving programs essential components of organizational sustainability.

Funding

Funding Policies Policy Nonprofit

GrantExec Offers Help for Organizations Affected by Texas Floods to Find Funding Resources

NonProfit PRO

JULY 17, 2025

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Funding

Funding Retail Grant Grants

Bloomerang Launches Journey Automation to Help Nonprofits Raise More

NonProfit PRO

JULY 15, 2025

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Retail

Retail Nonprofit Management Media

6 Common Hurdles Nonprofits Must Overcome to Launch Texting

NonProfit PRO

JULY 14, 2025

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Retail

Retail Nonprofit Budget Demographics

4 Ways Agentic AI Can Help Nonprofits Focus on Their Mission

NonProfit PRO

JUNE 27, 2025

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AI

AI Retail Nonprofit Grant

What to know about seeking corporate support right now

Candid

JULY 7, 2025

Develop a sponsorship toolkit: A sponsorship toolkit should include audience demographics, visibility opportunities, employee engagement ideas, and metrics for measuring community impact. Essentially, it showcases what you have to offer a company that might support your nonprofit.

Manufacturing

Manufacturing Government Demographics Metrics

Gamification: Turning Donor Engagement Into a Competition Everyone Wins

NonProfit PRO

JULY 18, 2025

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Retail

Retail Award Media Management

DonorDock Launches Otto, an Intelligent Assistant for Small Fundraising Teams

NonProfit PRO

JUNE 19, 2025

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AI

AI Retail Fundraising Media

Supersized Gifts Mask Declining Nonprofit Grassroots Support, Q1 FEP Report Finds

NonProfit PRO

JULY 29, 2025

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Retail

Retail Nonprofit Retainer Fundraising

Survey: US Nonprofits at Critical Point as Funding for Community Needs Falters

NonProfit PRO

JUNE 23, 2025

Employees 3 Questions to Ask to Address Uncertainty in 2025 Financial Stability Amid Federal Funding Changes Comments Subscribe window.dfp_npp_ros_rectangle_1 = googletag.defineSlot("/124057991/npp_ros_rectangle_1", [[300,250],[300,600]], "napco-ad-npp_ros_rectangle_1").setForceSafeFrame(true).addService(googletag.pubads()).setCollapseEmptyDiv(true).setTargeting("pid",

Funding

Funding Retail Nonprofit Finance

How to Secure Sponsorships for Your School Fundraisers

Big Fundraising Ideas

MARCH 18, 2025

By outlining the demographics and interests of your attendees, you can connect with businesses that see a relevantmarket. Evaluate : Collect feedback, track event metrics, and keep records. Think about who will attend or contribute to your fundraising event. Are they parents of elementary school students?

Fundraising

Fundraising Proposal Ethics Education

Fundraising Salaries Stabilize as Median Pay Outpaces Inflation, AFP Report Finds

NonProfit PRO

JULY 10, 2025

Why Nonprofits Struggle to Network Comments Subscribe window.dfp_npp_ros_rectangle_1 = googletag.defineSlot("/124057991/npp_ros_rectangle_1", [[300,250],[300,600]], "napco-ad-npp_ros_rectangle_1").setForceSafeFrame(true).addService(googletag.pubads()).setCollapseEmptyDiv(true).setTargeting("ic", setForceSafeFrame(true).addService(googletag.pubads()).setCollapseEmptyDiv(true).setTargeting("ic",

Retail

Retail Fundraising Management Media

Report: Tech-Savvy Nonprofits are More Optimistic and Better Prepared for the Future

NonProfit PRO

JULY 21, 2025

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Retail

Retail AI Nonprofit Software

10 Simple Tips to Boost Your Nonprofit Website’s SEO

NonProfit PRO

JULY 15, 2025

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Engineering

Engineering Retail Nonprofit Award

New Philanthropic Model Unlocks $4.5M to Protect Global Health Programs Amid Foreign Aid Cuts

NonProfit PRO

JUNE 24, 2025

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Retail

Retail Funding Award Government

GoFundMe Launches Giving Funds for Donor-Advised Fund Giving

NonProfit PRO

JULY 7, 2025

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Funding

Funding Retail Management Media

10 Best Ways to Communicate With Donors and Prospects

NonProfit PRO

JUNE 6, 2025

15 Tips for Building a Sustainable Major Donor Pipeline How One Fundraiser Unlocked Transformational Gifts Comments Subscribe window.dfp_npp_ros_rectangle_1 = googletag.defineSlot("/124057991/npp_ros_rectangle_1", [[300,250],[300,600]], "napco-ad-npp_ros_rectangle_1").setForceSafeFrame(true).addService(googletag.pubads()).setCollapseEmptyDiv(true).setTargeting("ic",

Retail

Retail Media Management Fundraising

4 Proven Direct Mail Fundraising Strategies For Nonprofits

8 Tips for GivingTuesday Social Media Posts

Trending Sources

Grants for Church: A Comprehensive Guide to Securing Funding for Ministry and Community Outreach

The most read Candid insights articles in 2024: Fundraising, AI, and diversity

Unlocking Opportunities: Step-by-Step on How to Apply for a Grant

Best Practices for Collecting Fundraising Campaign and Donor Data

Nonprofit advocacy: 5 strategies for successful campaigns

Bonterra DonorDrive and Meta Launch New Integration to Boost Nonprofit Fundraising on Instagram and Facebook

Report Illustrates Best Practices for Fundraising With Donors Who Use Donor-Advised Funds

12 Donation Request Letter Templates to Help Raise More

5 Data Management Best Practices to Apply At Your Nonprofit

Nonprofit Grant Strategy: Recalibrate for Year-End Success

Reimagining equity with AI: What philanthropy can do

How Are You Thanking Your Donors?

Study Shows Donations Increase With AI-Powered Donor Data Analytics

What 2025 Grant Trends Are Teaching Nonprofits

Sprouts Foundation to Award $3M in Grants to Nonprofits Focused on Health and Wellness

6 Best Practices for Increasing Engagement with Digital Impact Reports

Report: Native Communities Are a High-Impact, Often Overlooked, Opportunity for Funders

5 Reasons Many Nonprofits Fail to Reach Their Highest Potential

Golden Unveils AI-Backed App Update to Address Declining Volunteer, Donor Engagement

How to Identify and Qualify Major Donor Prospects Using Data-Driven Research

Your Planned Giving Budget: A Simple Formula

Should My Business Sponsor a Charity Golf Tournament?

Dataro Launches ProspectAI: AI-Powered Major Donor Prospecting

Donor Cultivation Cycle: Tips for Each Major Stage of Fundraising

Foundation Grants for Nonprofit Organizations: Your Path to Funding Excellence

Stop Begging, Start Planning: Why Foundations Are Done Funding Complacent Nonprofits

GrantExec Offers Help for Organizations Affected by Texas Floods to Find Funding Resources

Bloomerang Launches Journey Automation to Help Nonprofits Raise More

6 Common Hurdles Nonprofits Must Overcome to Launch Texting

4 Ways Agentic AI Can Help Nonprofits Focus on Their Mission

What to know about seeking corporate support right now

Gamification: Turning Donor Engagement Into a Competition Everyone Wins

DonorDock Launches Otto, an Intelligent Assistant for Small Fundraising Teams

Supersized Gifts Mask Declining Nonprofit Grassroots Support, Q1 FEP Report Finds

Survey: US Nonprofits at Critical Point as Funding for Community Needs Falters

How to Secure Sponsorships for Your School Fundraisers

Fundraising Salaries Stabilize as Median Pay Outpaces Inflation, AFP Report Finds

Report: Tech-Savvy Nonprofits are More Optimistic and Better Prepared for the Future

10 Simple Tips to Boost Your Nonprofit Website’s SEO

New Philanthropic Model Unlocks $4.5M to Protect Global Health Programs Amid Foreign Aid Cuts

GoFundMe Launches Giving Funds for Donor-Advised Fund Giving

10 Best Ways to Communicate With Donors and Prospects

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