NonProfit PRO

JULY 29, 2025

Nonprofits Struggle to Obtain Second Gifts and Bring Back Lapsed Donors Donor acquisition remains soft with new donors having dropped 10.9%, and new-retained donors (first-time donors in 2024 who gave again) having fallen 11.4%. Meanwhile, loyal repeat-retained donors had a less severe drop of 6.1% Overall, the low 18.1%

Retail

NonProfit PRO

JULY 21, 2025

This opens the door to competitive differentiation for those who are willing to invest in a proactive approach to retaining individual donors. With the average cost of acquiring a new donor five times greater than retaining an existing one, organizations would be remiss to ignore this key aspect of their strategy. rail-container).hide();

Retail

NonProfit PRO

JULY 10, 2025

Related story: Why Do Nonprofits Struggle to Retain Fundraising Staff? This marks a shift from last year’s findings, when 55% of respondents anticipated leaving their current position. The 2025 data suggests improved job satisfaction and organizational loyalty. addService(googletag.pubads()).setCollapseEmptyDiv(true).setTargeting("ic",

Retail

Blackbaud

JULY 31, 2025

Permissible data includes general patient demographics and contact information, as well as visit details—the date, treating physician, department visited, where they were seen and whether the appointment was inpatient or outpatient. Best practices for data management include: Minimization : Collect and retain only the necessary data.

Ethics

NonProfit PRO

JULY 25, 2025

How do they hire, train, and retain people? Professional development. Appreciation days and casual dress codes. Small gestures, like snacks or Friday half-days. Then study successful nonprofits. What does their internal culture look like? Ask nonprofit consultants, human resource specialists and thought leaders for advice. rail-container).hide();

Retail

NonProfit PRO

JULY 16, 2025

Blackbaud customers can easily import constituent lists, update subscription preferences to comply with supporter consent, and retain selected fields from Raisers Edge NXT in their Constant Contact accounts. This simplifies automation and personalization of outreach based on supporter interactions and characteristics. setForceSafeFrame(true).addService(googletag.pubads()).setCollapseEmptyDiv(true).setTargeting("ic",

AI

Big Fundraising Ideas

APRIL 22, 2025

Beyond Fundraising: Building Community Through SchoolEvents Blog Summary: School fundraising is more than just collecting donations-its an opportunity to bring together students, parents, teachers, and local businesses to create lasting memories and a sense of belonging. Donate the materials (e.g.,

Fundraising

NonProfit PRO

JULY 8, 2025

Why Do Nonprofits Struggle to Retain Fundraisers? The views expressed within may not directly reflect the thoughts or opinions of the staff of NonProfit PRO. window.dfp_npp_ros_inline = googletag.defineSlot("/124057991/npp_ros_inline", [fluid], "napco-ad-npp_ros_inline").addService(googletag.pubads()).setCollapseEmptyDiv(true).setTargeting("ic",

Retail

Pamela Grow

SEPTEMBER 25, 2024

To keep donors around and retain their support, organizations have to grab supporters’ attention and make their communications stand out from the thousands of messages their audience receives each day. Demographics. Segmenting supporters based on demographics like age or location can add an extra personal touch to your messages.

Demographics

Ann Green's Nonprofit

JULY 30, 2024

One option is to use online forms or surveys, like your donation page, that require donors to enter responses in a certain way. For example, you could find an opportunity to secure a large donation from an existing supporter in less time than it takes to secure several smaller ones from new donors. Examine donors’ journeys.

Ethics

Ann Green's Nonprofit

JUNE 25, 2024

Demographics One of the simplest ways to segment your donors is by demographics. If you don’t have the demographic data you need readily available, consider enhancing your database through a demographic data append. This information helps you understand your donors’ backgrounds and communication preferences.

Demographics

Ann Green's Nonprofit

FEBRUARY 8, 2024

The number of new retained donors, or those who gave the previous year but never before, dropped by 18.7%. Common segment categories include demographics, psychographics, philanthropic history and behavior, and communication preferences. Learn how digital waivers improve donor experiences. Identifying loyal supporters.

Retainer

Get Fully Funded

APRIL 4, 2024

In difficult circumstances, it’s helpful to return to the fundraising basics to ensure you’re making the most of tried and true strategies to boost your nonprofit’s donation revenue. This guide will review these tips for bringing in more donations: Prioritize building strong supporter relationships. Explain the impact of donations.

Donation

Ann Green's Nonprofit

APRIL 29, 2024

It’s an especially smart choice now as we begin to see “the Great Wealth Transfer” unfold, with shifting demographic trends resulting in large amounts of saved assets being disbursed to heirs and beneficiaries. Cryptocurrency donations. What steps does your nonprofit currently take to steward and retain these donors?

Fundraising

GiveSmart

OCTOBER 14, 2024

Many people are inclined to feel the warm and fuzzy emotions that come with helping others and choose to make charitable donations during this time. One poll found that 70% of Americans find the holiday season the best time to give back to others, and 65% of respondents are making it a personal goal to donate more.

Software

amplifi

JUNE 27, 2024

You will need to analyze all the donations you have received in the past 6 to 12 months and identify where to draw the lines between giving levels. But you might also notice several larger donations over $2,000. Or ask them what would inspire them to make a larger donation next time. The data you already have will be helpful.

Retainer

Qgiv

NOVEMBER 13, 2023

By engaging your donors with tailored messaging, you’ll inspire your donors to retain their support and continue to donate to your mission. Donor segments allow you to craft messages based on your donors’ patterns of giving while creating opportunities to connect with your supporters outside of donations.

Nonprofit

GiveSmart

OCTOBER 11, 2023

Segment Your Donors Organizations are only retaining about four out of 10 donors annually. You will find revenue sustainability if you provide multiple avenues for supporters to donate. Create a Better Thank You Strategy It costs far more to get a new donor than it does to retain an existing one.

Finance

Get Fully Funded

SEPTEMBER 14, 2021

Offer recurring donation options. Reduce donation page abandonment. Retaining your supporters is one of the best ways for your organization to save money on fundraising outreach and earn more revenue. It’s rare that a kind stranger swoops in and donates a major gift to an organization they don’t have a relationship with.

Donation

Qgiv

MAY 26, 2021

Can you really get more donations in 5 minutes or less? A few simple tweaks to your online donation form will make your donation form more effective, which will help you get more donations, inspire larger gifts, and lay the groundwork for future interactions with your donors. Update the text on your donate button.

Donation

Qgiv

SEPTEMBER 4, 2024

This structured approach helps you effectively engage and retain supporters over time. Solicit Solicitation is the donor cycle stage where you formally ask for a donation. The key is to make a compelling case for support and clearly communicate the benefits of donating.

Demographics

GiveSmart

MAY 22, 2024

The same goes for online transactions, including donating to nonprofits. In fact, the nonprofit donor experience relies heavily on the ease and convenience of the donation process. Read on to find out why you should leverage digital wallets to improve your donor experience and maximize donations for your nonprofit.

Donation

Qgiv

AUGUST 4, 2023

Learn more about how volunteer management and retention can help your organization: What is volunteer management How to manage volunteers Why is volunteer retention important How to retain volunteers What is volunteer management? Here are seven tips to help you retain your volunteers: Communication.

Management

Qgiv

APRIL 19, 2023

What are their demographics? Based on those demographics, what is the best way to reach out? It details which channels each demographic likes to use for communication. Figure out a couple of channels that you could use to reach your ideal demographic and employ those channels in your event communication plan.

Demographics

Candid

APRIL 13, 2021

Your top priority should be retaining those new and loyal annual donors. I recently attended a local nonprofit’s virtual dinner party that was free and had a suggested donation. Share your commitment to diversity, equity, and inclusion by sharing demographic information about leadership , and highlight your impact in the community.

Demographics

The Fundraising Coach

MARCH 15, 2021

Ideally, you’re working with a robust donor management system that can track all your engagements with and donations from each supporter, both online and offline. Since the cost to acquire a new donor is higher than the cost to retain an existing one, retaining more donors will increase the sustainability of your fundraising efforts.

Metrics

The Fundraising Coach

NOVEMBER 21, 2022

Each generation is as different as the next, meaning your organization requires a strategic fundraising approach to effectively engage with supporters from all demographics. This guide will explore the following tips to boost supporter engagement and fundraise more successfully across generations: Research your target demographics.

Demographics

Get Fully Funded

AUGUST 19, 2024

While retaining donors is far more cost-effective than acquiring new donors, nonprofits face a challenge as only 40-45% of donors typically continue their support. Here are some essential data points to consider: Demographics: Age, gender, location, and occupation can influence donation behavior.

CRM

Tech Soup

NOVEMBER 18, 2014

Web analytics tools gather data that can help nonprofits better engage stakeholders, drive donations, and measure the success of their online presence. The vast majority of the organizations accept donations online and are active on Facebook and Twitter. But you do need the right tools to gather and understand that information.

Strategic Plan

GiveSmart

AUGUST 12, 2024

Both want to attract and retain donors to further their nonprofit's cause. For example, you can build relationships across varying donor demographics and work with various stakeholders to enhance your efforts. Nonprofit development and marketing teams share similar goals in an organization.

Retainer

Qgiv

MARCH 15, 2022

Ask coworkers (if company policy allows you to ask for donations), family, and friends to donate to your nonprofit. When it comes to asking coworkers at your nonprofit, prepare a fact sheet explaining the nonprofit’s mission and how their donations will help. Retain your new donors. It helps to start close to home.

Retainer

CauseVox

OCTOBER 1, 2024

Despite annual donations decreasing the 2023 CauseVox Giving Study found that individuals, especially the younger demographic, remain steadfast in their commitment to philanthropic endeavors. Shows your progress so your donors visually see how their donation moves the needle. How much money does it take to create this impact?

Nonprofit

GiveSmart

APRIL 24, 2024

Both want to attract and retain donors to further their nonprofit’s cause. For example, you can build relationships across varying donor demographics and work with various stakeholders to enhance your efforts. Nonprofit development and marketing teams share similar goals in an organization.

Retainer

Greater Giving

SEPTEMBER 24, 2024

These supporters give your organization’s largest donations, and it’s not an exaggeration to say their support helps keep your nonprofit afloat. What are their demographics? When you find ways to personalize these types of outreach, you can more effectively capture donors’ attention and retain their support.

CRM

GiveSmart

SEPTEMBER 2, 2024

Familiarize yourself with the basic structures of stories and character-building to inspire readers to donate: Connection: This is where you orient and engage the audience, whether you connect through values or emotions. Call to action: Finally, you'll ask donors to join the story, participate, and make a donation.

Nonprofit

Qgiv

OCTOBER 27, 2021

They walk dogs at your animal shelter, ask for donations on your behalf, and spend their Saturday afternoons tutoring students. When someone is willing to donate an hour of their time, a nonprofit is able to save money while getting the assistance they need to move their work forward. Let’s dive into some strategies for doing so!

Pass-Through

NextAfter

MAY 17, 2023

Think of a number of pages viewed, time on the page, or amount of a donation. Here you can retain the data as long as you need and analyze it using SQL. See demographics such as age and gender for your visitors. Life Cycle Reports Life Cycle reporting mirrors the process of acquiring, engaging, monetizing, and retaining donors.

Metrics