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4 Tips to Optimize Your Donor Database to Boost Engagement

Ann Green's Nonprofit

A robust donor database or constituent relationship management (CRM) system is one of the best tools you have at your disposal to boost engagement at your nonprofit. Create Thorough Donor Profiles Donor profiles are essential relationship-building tools that are built into nearly every nonprofit CRM. Lets dive in!

CRM 143
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Reach Your Target Audience: 5 Effective Segmentation Tips

Pamela Grow

Define your segmentation goals. Any strong strategy starts with goal-setting. Based on your goals, choose the segmentation criteria you’ll rely on to group your supporters. Then, group them accordingly in your constituent relationship management system (CRM), and use the channels they indicate to promote recurring giving.

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6 Best Practices for Increasing Engagement with Digital Impact Reports

Blackbaud

Here are six best practices for creating an effective digital impact report that truly reflects your organization’s mission and accomplishments, with a goal of increasing donor engagement. Audiences can be categorized into different segments based on their demographic information and donation behavior.

CRM 116
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GivingTuesday: 5 Ways To Steward One-Time or First-Time Donors  

The NonProfit Times

GivingTuesday is the day of the year where you find people of all ages and all demographics opening their hearts and their wallets to donate to causes and organizations that are important to them or to find new initiatives to support. Giving habits vary by generation and demographics. According to Celeste Flores, director of the U.S.

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Year End Giving: The Step-by-Step Guide For Nonprofits

GiveSmart

Once the end-of-year giving campaign goes public, the remaining fundraising goal will be met by following best practices and promoting across all channels. Year-End Fundraising Campaign Goal Planning Set specific goals for year-end fundraising and donor engagement. Donating should be quick and easy!

Donation 105
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What is Online Fundraising? A Digital Way Nonprofits Can Increase Support

Blackbaud

Real-Time Tracking and Analytics Online platforms often provide real-time insights into donation progress, engagement, and donor demographics. Set a collective goal and encourage friendly competition by featuring a leaderboard or highlighting top donor pages. Google Ads Forget billboards: tap into the power of Google Ads!

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4 Tips for Uncovering Your Donors’ Giving Motivations

Ann Green's Nonprofit

No matter what technology you’re using to collect data, make sure all of these findings are routed to your constituent relationship management (CRM) system so the information is consolidated in one unified platform. Don’t limit your analysis to basic data points like demographic information or average gift size.

Ethics 286