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5 CRM Tech Trends to Shape the Future of Your Enterprise Organization

Blackbaud

To make faster and more intelligent business decisions, close to 70% of organizations plan to continue or increase their investments in CRM technology in the coming year, according to Kate Leggett, Vice President and Principal Analyst at Forrester. She is a leading expert on CRM strategy, maturity, benchmarking, and return on investment.

CRM
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4 Tips to Optimize Your Donor Database to Boost Engagement

Ann Green's Nonprofit

A robust donor database or constituent relationship management (CRM) system is one of the best tools you have at your disposal to boost engagement at your nonprofit. Create Thorough Donor Profiles Donor profiles are essential relationship-building tools that are built into nearly every nonprofit CRM. Lets dive in!

CRM
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4 Proven Direct Mail Fundraising Strategies For Nonprofits

Pamela Grow

Your donors arent just names in your nonprofits CRM. For example, segment your donors within your CRM. You can create targeted mailing lists based on giving history, demographics, and interests. Theyre partners in your mission and vital threads in the fabric of your community.

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GivingTuesday: 5 Ways To Steward One-Time or First-Time Donors  

The NonProfit Times

GivingTuesday is the day of the year where you find people of all ages and all demographics opening their hearts and their wallets to donate to causes and organizations that are important to them or to find new initiatives to support. Giving habits vary by generation and demographics. According to Celeste Flores, director of the U.S.

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What is Online Fundraising? A Digital Way Nonprofits Can Increase Support

Blackbaud

Real-Time Tracking and Analytics Online platforms often provide real-time insights into donation progress, engagement, and donor demographics. An exception would be digital paid ad campaigns, where expenses run high based on the organization’s ad budget.

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Nonprofit advocacy: 5 strategies for successful campaigns

Bonterra

Done right, petitions can drive legislative change and also help grow your list of active, invested supporters. Advocacy that builds long-term support The most successful nonprofits don’t just activate supporters, they keep them engaged across every touchpoint.

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6 Best Practices for Increasing Engagement with Digital Impact Reports

Blackbaud

Audiences can be categorized into different segments based on their demographic information and donation behavior. Leverage CRM Data for Personalization By using data from your Customer Relationship Management (CRM) system, you can tailor your impact report to appeal to each of the audience segments you identify.

CRM