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New courses address barriers to demographic data collection 

Candid

Now with over 100 partners , and nearly 60,000 organizations sharing data, the Demographics via Candid campaign is going strong. In the process, we have noticed there are some common concerns and barriers that tend to come up on the road to better demographic data.

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Lessons from MotivateMonday | Great Fundraising Organizations (and how to become one!)

Pamela Grow

Invest in the Long Term: Giles Pegram, a UK consultant, found that a $1 million investment in fundraising produced a 12x return over 14 years compared to traditional investments.But nonprofits often demand immediate results, tying fundraising to one-year or three-year budgets. Its about people.

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Case Study: Recent Grant Acquisition (Steal these Strategies!)

Millionaire Grant Lady

To find the best fit, sometimes it can be beneficial to hire a grant consultant to identify opportunities and suggest funding requests. We offer a free consultation to help you determine what options might be best for you. Nonprofit Grant Strategy: Match Your Mission Effective searches for funding sources are the first step to success.

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Using Donor Data to Personalize Your Text Donation Appeals

Ann Green's Nonprofit

Use these donor insights to support your nonprofit’s text-to-give strategies and drive a greater ROI: Donation frequency Donation recency Donation amount Demographics Level of involvement To track these metrics and set your text-to-give campaign up for success, you’ll need the right tools.

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Context is Everything: Part 2

The Grantsmanship Center

Its purpose it to provide richer detail about the demographic and geographic contextyour city or state or neighborhoodwhere that problem takes place. Susan Chandler is an independent consultant to nonprofit organizations. Copyright 2025, The Grantsmanship Center Tags: demographics Use language that is descriptive and precise.

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Collecting demographic data: Nonprofits value transparency but need support

Candid

Candid began collecting demographic data from nonprofit organizations in July 2019, encouraging them to share information on their leadership, staff, and board members on their nonprofit profiles. Among organizations that did not share demographic data, 65% were unaware that this section of their profile was incomplete.

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Demographics via Candid: One year in 

Candid

In February 2023, we officially launched Demographics via Candid , an initiative that empowers nonprofits to share their demographic data one time, through the Candid profile, where it can be accessed and reused by funders and other stakeholders across the field.