Your instincts about fundraising lead you astray [COMMANDMENT 9]
Future Fundraising Now
DECEMBER 3, 2024
Demographically (probably), psychographically (almost surely). It’s available in books, blogs, webinars, conferences and more. Trust knowledge, not instinct. It doesn’t matter how smart you are — your instinct about how fundraising should be is untrustworthy. Three main reasons for this: You are not your donor.
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