Why Nonprofits Must Prioritize Legacy Giving Now (Without Big Budgets)
Pamela Grow
JUNE 2, 2025
In a sector often driven by quarterly fundraising goals, immediate needs, and the urgency of now, legacy giving can feel like a luxury. Maybe when theres room in the budget for FreeWill or a glossy brochure. And its not about big marketing budgets. Not with more budget, but with more intention. Maybe next year.
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