Why Nonprofits Must Prioritize Legacy Giving Now (Without Big Budgets)
Pamela Grow
JUNE 2, 2025
Maybe when theres room in the budget for FreeWill or a glossy brochure. And its not about big marketing budgets. Financial turbulence, demographic shifts, and changes in wealth transfer patterns have created both challenges and opportunities. Not with more budget, but with more intention. Its essential. Theyre tactics.
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