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The most read Candid insights articles in 2024: Fundraising, AI, and diversity 

Candid

As 2024 draws to a close, we wanted to share some of the most read articles we published this year. Fundraising and AI Nonprofit fundraising in an election year is especially tough. To bot or not to bot: Using generative AI in grantwriting by David Holmes and Kristin Hanlin, Candid. What can fundraisers do? by Guy Mika, Candid.

AI
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NPO Launched To Provide CTV Access

The NonProfit Times

The idea is to get unused ad space from CTV publishers to nonprofits. Founded by advertising technology executiveKris Johns, AdGood will partner with CTV publishers that donate unused ad inventory. Publishers get a tax deduction and positive brand association.

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SEO for Nonprofits in 2025: A Practical Guide to Getting Found in Google, AI Tools, and Beyond

Wild Apricot

But with AI changing how people search, it’s fair to ask: Is SEO still relevant for nonprofits? Spoiler alert: this includes how AI is reshaping search, the role of marketing automation and how your organization can show up and stand out online. The short answer: Absolutely! But not in the way you might expect.

AI
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Newsletter: 4 Partnership Trends You Can’t Ignore in 2025 [Special Edition]

Selfish Giving

I'm excited about tomorrow and already brimming with great insights to share, so I decided to publish this special edition of my newsletter to give you a sneak peek! Thanks to technology, especially AI, we are all corporate partnership experts now - or aren't we? Co-create clear success metrics that track business performance (e.g.,

AI
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Listening for the Beat of Change: Conversational Grantmaking Where Accountability Demands Listening

Blackbaud

Initially published in Reevaluating Practice: Rewriting the Rules of Philanthropy , Edward W. This participatory approach allows Borealis to adapt funding and support based on real-time feedback, not just static metrics. Borealis emphasizes transparency, especially when integrating tech and AI tools into reporting.

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Top 5 Challenges for Nonprofits in 2023

Qgiv

Donor Retention Donor retention as a metric has gained traction since 2001 when Adrian Sargeant published the first academic research on the financial impact of increased donor retention. They are: Donor retention Leveraging technology Economic uncertainty Fundraising events Donor communication and engagement 1.

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30 Most Effective Nonprofit Software Solutions for 2024

Qgiv

Analyze donor behavior, campaign performance, and operational metrics to make data-backed decisions and optimize your fundraising. Fundraise Up | AI-driven nonprofit software Fundraise Up is a fundraising platform designed to optimize fundraising efforts for nonprofits using AI. Analyze data for informed decisions.