Blackbaud

JULY 16, 2025

Although the news is a little better for the retention of repeat donors, who account for 37% of all donors, even this loyal group shrunk by nearly 5% from 2023 to 2024. For annual, recurring, and midlevel gifts, the goal is to match the cultivation plan to their interests and past involvement.

Fundraising

NonProfit PRO

JULY 14, 2025

Texting can also support broader strategic goals. And, as more organizations experiment with and invest in texting, it’s clear — with the investment in text messaging rising 75% from 2023 to 2024, according to M+R — that those organizations that try it are seeing value and scaling up. setForceSafeFrame(true).addService(googletag.pubads()).setCollapseEmptyDiv(true).setTargeting("ic",

Retail

Blackbaud

DECEMBER 19, 2024

For instance, the Blackbaud Institute Spotlight: 2023 Trends in Giving found that online giving grew by 17% among small organizations, medium organizations by nearly 10%, and large organizations by 12.5% Define Clear Goals and KPIs A great website is more than a pretty faceits built to achieve specific objectives.

Nonprofit

Instrumentl

JUNE 21, 2025

Our goal is to tackle a problem grant professionals often have to solve, while also sharing different ways Instrumentl’s platform can help grant writers win more grants. Do you have the reporting, the goal setting, and to keep track of those benchmarks that you need to be reporting on? That's the goal.

Instrumentl

Bonterra

JULY 16, 2025

Examples of corporate social responsibility initiatives Water stewardship: With a goal to replenish 120% of the water they consume, Google works to enhance water resource management, address water-related challenges, and improve relevant ecosystems. On the climate front, their goal is to reduce emissions by 2030 and achieve net-zero by 2040.

Ethics

Pamela Grow

SEPTEMBER 25, 2024

between 2022 and 2023. Define your segmentation goals. Any strong strategy starts with goal-setting. Based on your goals, choose the segmentation criteria you’ll rely on to group your supporters. Depending on your goals, you can tailor the following types of communications to each segment: Fundraising appeals.

Demographics

Blackbaud

OCTOBER 4, 2024

Here’s what we suggest: We need to start rethinking annual giving metrics to create a new storyline about fundraising for higher education. Maybe we need to focus our attention on narrower metrics. News & World Report metric of alumni participation , the impact of this ranking indicator is going to show in our data for years.

Metrics

Candid

JANUARY 20, 2023

Candid’s 2023 Seals of Transparency are here, and this year it’s even easier to earn your first Bronze Seal or update your current Candid Seal and take advantage of their perks. Earning your 2023 Candid Seals of Transparency is an essential first step to becoming eligible to use Apple Pay for accepting donations.

Strategic Plan

Qgiv

MARCH 14, 2023

While many have embraced the “new normal” as we move past the pandemic, there continue to be underlying challenges for nonprofits trying to raise money in 2023. The organizations that can do the best job of retaining donors in 2023 will be most successful—not just in this year, but for years to come. This problem is not going away.

Nonprofit

Ann Green's Nonprofit

JULY 30, 2024

decrease in 2023 after inflation, showing how challenging it is for donors and nonprofits to keep up with inflation rates. Consideration: The donor deepens their engagement by navigating to the nonprofit’s website and reading resources about its mission, programs, and goals. Charitable giving saw a 2.1% Personalize communications.

Ethics

Qgiv

AUGUST 21, 2023

It’s that time of year to start your 2023 GivingTuesday prep! Before November rolls around, you need to prepare your organization for the big day and set your GivingTuesday goals. Because of the increase in donations, GivingTuesday is a great opportunity for your organization to boost your acquisition metrics.

ChatGPT

Millionaire Grant Lady

JULY 24, 2024

Read our article here about our 2023 successes. As we have worked with nonprofits, some of those nonprofits love to delve into data and constantly adjust goals and metrics, and other nonprofits need more guidance about how to structure their goals to be data-driven. Most funders don’t ask those types of questions, though.

Grant Writing

Get Fully Funded

JUNE 13, 2022

While goals are vital to success, SMART fundraising goals help make sure you’re setting goals that you just can’t miss. Can’t miss” goals! In some form or fashion, we’ve all heard how essential goals are. Set a goal! Set a goal! Set a goal! Goals, goals, goals….

Goals

CauseVox

SEPTEMBER 25, 2024

In 2023, nonprofits raised over $3.1 Our goal is to make it as easy as possible for you to prepare for December 3, and then execute a solid campaign. Even once you’ve reached your GivingTuesday-specific goals, you can keep things going through December 31. billion across various platforms for GivingTuesday!

Media

Pamela Grow

JUNE 28, 2023

When it comes to reaching your fundraising goals, email reigns supreme (after direct mail and face-to-face, of course). Body Copy: Every email that you send should have a goal. The 2023 Neon One Nonprofit Email Report noted that the average nonprofit’s email list has 4,191 contacts. But what about reach? billion by 2025.

Nonprofit

CauseVox

DECEMBER 8, 2023

Considering the twists that fundraising plans may have taken in 2023, it’s crucial to recalibrate for the upcoming year. Think of it as your roadmap to success, guiding your organization not only in compensating for any lost funds but also in meeting your current goals and reaching your long-term destination.

Calendar

Qgiv

APRIL 21, 2023

On April 16-18, 2023, 3,600+ fundraising professionals descended on New Orleans, LA for AFP ICON’s 63 rd annual conference, the largest turnout in six years. Implement procedures to asess metrics. One private school set a reasonable goal of $4,000 to help raise relief funds for the earthquakes in Syria.

Conference

Candid

APRIL 20, 2023

As you define your goal(s), also think about how to measure it. Twitter analytics Facebook insights Instagram insights LinkedIn analytics TikTok analytics Once you have exported data from the last year, sort posts by the metric you’re most interested in, such as engagement, reach, or link clicks. In a year, what will success look like?

Media

Candid

JUNE 20, 2023

Our ultimate goal: make it easy for anyone, including funders, to retrieve and reuse demographic data, relieving the burden on nonprofits asked to submit it in multiple ways, many times, to different funders. This information can also help you set benchmark KPIs and metrics that are important for your organization to track over time.

Demographics

Candid

MARCH 19, 2024

In 2023, 62,575 nonprofits earned or renewed their Candid Seals of Transparency. A nonprofit can earn a Bronze, Silver, Gold, or Platinum Seal for its nonprofit profile on Candid’s GuideStar by sharing information about its mission, programs, financials, leadership, and/or goals and metrics.

Metrics

Blackbaud

DECEMBER 20, 2023

So many nonprofits found 2023 to be particularly stressful. Tip 2: Review your upcoming funding requests, fundraising goals, and grant applications to make sure you are including an appropriate allocation for your indirect costs. Make adjustments based on your goals for the new year. Do they give you the information you need?

Indirect Cost

Candid

JANUARY 24, 2024

It’s that time when we reflect on our work over the past year and set goals for the new one. You can see here how each platform is doing, comparing numbers and averages from 2023 with the previous year. In 2023, we experimented with different types of content like open-ended questions and graphics.

Media

Greater Giving

DECEMBER 29, 2022

We’re happy to share these with you and hope they help your organization raise more in 2023! In 2023, keep an eye out for these trends: Creating a Comprehensive Fundraising Plan for Your Nonprofit. Setting SMART Giving Goals. Critical Fundraising Metrics to Increase Donor Retention. Fundraising Trends to Watch.

Metrics

Grant Consulting Services

AUGUST 31, 2023

The steps of this partnership include completing a goal that is beneficial to the organization as well as the community it serves. Grants provide organizations with funding to achieve the overall goal of supporting communities and various causes. 2023, August 15). Resources Omnistar. 2022, June 15). Retrieved from [link]

Grant Management

Blackbaud

NOVEMBER 10, 2023

57% of donors are enrolled in a recurring giving program, up 46% from the previous year according to a 2023 360MatchPro study. Clear Goals: Every recurring donation program should start by identifying the goals of the campaign. And donors like it. Show donors why their contribution matters to your mission.

Donation

GiveSmart

MAY 8, 2024

While working towards accomplishing your organization’s mission, development and finance teams have different timelines and metrics. In 2023, 43% of nonprofits used seven or more tools daily, limiting employee efficiency and splitting data between systems.

Finance

Blackbaud

NOVEMBER 19, 2023

Freewill’s 2023 Planned Giving Report found that 15% of their users who created estate plans will arrange a planned gift in their will, even if their estate is worth less than $350,000. Realistic Revenue Goals: A well-run planned giving program can facilitate long-term growth.

Policy

CauseVox

NOVEMBER 26, 2023

The Content of Your Stories In our 2023 CauseVox Giving Study , 39% of donors shared that testimonials from beneficiaries would boost their likelihood to donate. Rez Refuge breaks down the beneficiaries goals for the donor to paint a picture of what your support would help them achieve.

Nonprofit

Qgiv

OCTOBER 17, 2024

Evaluate metrics such as: Conversion rate Average gift size The rate at which donors choose recurring giving options How much of your total giving comes from your online donation form These reports provide you with deeper insights into your donors’ preferences and where you can improve the online donation experience.

Donation

The Fundraising Coach

JANUARY 12, 2025

when adjusted for inflation in 2023? As UpMetrics impact measurement guide explains, Impact refers to the tangible changes or results that your organization generates for its community as outlined by its mission, vision, and goals. Lastly, back up your story with relevant metrics. Did you know that total giving declined by 2.1%

Fundraising

Tom Ahern

NOVEMBER 2, 2023

I made an online gift to Wilbury during the 2023 401Gives weekend. The math of thanks The GOLDEN metric is Lifetime Value (LTV). I actually do think it would help our processing team to know that prioritizing first-time gifts (ensuring a 48 hr turnaround time on hard copy acknowledgements) is the goal.

Training

Community Boost

AUGUST 13, 2024

As we’ve seen time and again, the generosity of donors tends to spike during the festive holiday season, offering a unique opportunity for nonprofits to meet, and possibly exceed, their annual goals. The 2023 M+R Benchmarks Report reveals that approximately 26% of a nonprofit’s annual revenue is received in December alone.

Metrics

CauseVox

JANUARY 16, 2025

An annual nonprofit development plan (or fundraising plan ) is simply a document that includes your fundraising goals for the year and how you plan to reach them. It includes the financial milestones you need to hit, the fundraising strategies you will use to reach those goals, and the timeline of when you plan to carry those strategies out.

Calendar