2019 Goals Retainer 
Blackbaud
JULY 31, 2025
The Goal of an Annual Giving Campaign: Secure the Foundation The primary goal of an annual giving campaign is to raise unrestricted funds to support your nonprofit’s ongoing operational costs and core programs throughout the year. Revenue per donor is increasing: The average donor gave $865 in 2023 compared to $673 in 2019.
Blackbaud
JUNE 11, 2025
Census data: from 2019 to 2020, the share of students attending private schools grew by 3.4 This trend is small, and many private schools still struggle to reach their enrollment goals, but it does create an environment ripe for admissions teams. You should be looking at the data you already have to proactively retain students.
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CauseVox
NOVEMBER 16, 2021
Imagine this: you set what you think is an ambitious fundraising goal for your virtual event and then watch as you double, triple, quadruple that goal in the days leading up to the event. Then, you cross the finish line – and end up raising 12 times your fundraising goal ! Ah, the powers of technology.
Candid
MAY 10, 2022
In considering what a return to office could look like, we had several goals. We also considered the importance of retaining employees during this “great resignation” as well as attracting new talent. Annual all-staff event: For this first time since 2019, we’ll come together for an all-staff gathering this September.
GiveSmart
OCTOBER 14, 2024
One poll found that 70% of Americans find the holiday season the best time to give back to others, and 65% of respondents are making it a personal goal to donate more. The best way to retain your donors is to make them feel welcome and follow up with efficient communication on ways they can stay involved with your nonprofit.
The Fundraising Coach
MARCH 15, 2021
Specifically, a handful of fundraising data points can help you track performance, illuminate opportunities for growth, and set ambitious yet realistic goals. Since the cost to acquire a new donor is higher than the cost to retain an existing one, retaining more donors will increase the sustainability of your fundraising efforts.
Qgiv
JUNE 23, 2021
Creating a sustainable, scalable fundraising campaign that will help you grow your future impact is just as important as reaching your fundraising goal. Focus on Acquiring and Retaining Donors. All fundraisers know that their main goal is to raise money, but not all of them think about sustainability or scalability. Let’s begin.
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