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End-of-Year Giving Campaign: 13 Successful (Yet Underutilized) Strategies

CauseVox

Personally, I’m a big fan of asking those serving on the board of directors to not only donate first (which is a given) but to also volunteer with fundraising efforts. Corporate sponsors can provide financial support, in-kind donations, or even employee volunteers to help strengthen your campaign. First, analyze your donor base.

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How Responsive Is Your Mobile Donation Page?

NextAfter

Your social media engagement is growing. But you wonder: why aren’t the likes, comments, and even clicks to your donation page not translating into more donations? Since 2017, mobile traffic has made up the majority of web traffic 1 , but only 28% of donations are made on mobile devices 2. You’re not alone.

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7 Donor Segmentation Strategies for Personalized Messages

Ann Green's Nonprofit

Engagement Level Some of your donors are likely involved in other aspects of your organization beyond donating. Giving Capacity When you know donors’ giving capacity, you can tailor your donation asks accordingly and identify potential major donors. Gabrielle Perham is the Director of Marketing & Sales Operations for Deep Sync.

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How to Up Your Digital Marketing and Fundraising Game in 2017

Tech Soup

With the oversaturation of social media and the challenges over fake news, people are turning back to receiving email from organizations they trust. 2017 is a great time to re-envision and reboot your efforts to keep in touch via email with your constituents, volunteers, and donors. Engagement is your key to email success in 2017.

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Study: Religiously Affiliated Are More Likely To Trust Charities

The NonProfit Times

Between December 2017 and December 2023, the portion of participants who highly trust charities fluctuated between 16.8% (December 2019) and 22.1% (December 2023). This approach is based on the idea that a 9 or 10 on a 10-point scale captures the most loyal and enthusiastic constituents. For example, 27.6% in the Southern region.

Media 104
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Grassroots Fundraising vs. Top-Down Philanthropy: Which Works Better?  

Center for Major Gifts

Grassroots fundraising, sometimes known as “bottom-up” philanthropy, is when a nonprofit solicits donations from the general public, often through direct mail and email solicitations. Top-down donating refers to soliciting large donations from wealthy individuals and foundations.

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5 Easy Ways to Cultivate Major Donors  

Center for Major Gifts

For organizations in the beginning stages of focusing on large donations, there are certain tried-and-true steps to cultivate major donors. This is one part of your organization where you don’t want to wing it. One of the important tasks of a nonprofit is to cultivate major donors.

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