article thumbnail

Try A/B Testing of Your Donation Form for the Optimal Giving Experience

Blackbaud

In 2004, the average adults attention span on a screen was two and a half minutes. Whether you have one donation form or hundreds, you want each to encourage the highest conversion rate and gift amounts for your mission. Why Is Finding the Optimal Donation Experience Important? People have lower attention spans than ever before.

article thumbnail

Newsletter: Partnership Newsletters: Your Questions Answered ; How to do Cause Marketing with Furniture Stores; Preparing for De Tocqueville’s Last Stand​ ⚔️

Selfish Giving

Tampa, Florida This reminds me of when I launched Selfish Giving in 2004. How are you currently keeping partners informed about your partnership program? Chances are, its weak and inconsistent. Maybe its a mention in a donor newsletter or an occasional social media postburied among other priorities. Thats a problem. Bottom line?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Selfish Giving 4.0 is Here!

Selfish Giving

Since I started writing Selfishgiving.com in December 2004, my site has undergone three redesigns. This latest is my fourth and the work of Kansas-based Mikhaela Craig and Boston’s Caitlin DiMare Oliver. The Kansas-Boston connection was a powerful one as these two gals have worked a lot together. I highly recommend both of them.

article thumbnail

The Curious Case of Donating IT Equipment

Tech Soup

When we published our Islands in the Wastestream report on the state of the noncommercial computer refurbishing field in 2004, one of our essential findings was that a lack of steady donated computer supplies is one of the primary inhibitors to the computer reuse field. In RCI we accept bulk donations of 100 or more computers at a time.

article thumbnail

Beer for a Cause Aids Family of Fallen Firefighter

Selfish Giving

In 2004, they worked with Red Sox ace Curt Schilling on a Scottish ale to fight ALS. For Watch City Brewing Company’s owner Jocelyn Hughes and brewers Aaron Mateychuk and Kelly McKnight, it all started with a desire to help a family that had lost its husband, father and provider in a terrible fire. It’s a win-win for everyone.”

IT
article thumbnail

Going Green: How Software Helps You Host Sustainable Events

Pamela Grow

Organizing a fundraising event can be daunting, and it might seem easier to leave sustainability out of the mix. And, with donations declining across the board for the first time in five years, organizations need to pay attention to the concerns of their donors now more than ever. One way to do this is through an online auction.

article thumbnail

The next step for personalizing your school’s fundraising outreach.

amplifi

Imagine sending a perfectly tailored message to alums who graduated in 2004, only to have it received by someone who was a parent of a current student, not even an alum. Your message becomes irrelevant at best and offensive at worst when inaccurate data leads you astray. READ MORE: Is it time for a data audit? Weighing the costs.