Try A/B Testing of Your Donation Form for the Optimal Giving Experience
Blackbaud
MAY 21, 2025
In 2004, the average adults attention span on a screen was two and a half minutes. Whether you have one donation form or hundreds, you want each to encourage the highest conversion rate and gift amounts for your mission. Why Is Finding the Optimal Donation Experience Important? People have lower attention spans than ever before.
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