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Nonprofit Marketing Analytics: Which Metrics to Watch and Why

Blackbaud

By tracking the right metrics, you’ll be able to determine what parts of your nonp rofit advertising stra tegy are successful and what needs to be adjusted. But what metrics are the right ones to monitor? Impressions What is this metric? Click-Through Rate What is this metric? Bounce Rate What is this metric?

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Top 10 Fundraising writing best practices (says AI)

Tom Ahern

Expert: Mal Warwick ( How to Write Successful Fundraising Letters ) calls urgency the engine of fundraising appeals. Show Impact with Metrics Why: Quantifiable outcomes (Your $100 provides 20 meals) build credibility. Simplify Your Ask Why: One clear, specific request (e.g., $50 50 feeds a child for a month) reduces confusion.

AI 52
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Keep Your Eye on These 5 Website Data Metrics + Tips

The Fundraising Coach

If you’re unsure about which data metrics to keep an eye on, then you’re in the right place. In this guide, we’ll cover everything you need to know about website data metrics, including: . Why Are Website Data Metrics Important? Top Website Data Metrics to Track. Why Are Website Data Metrics Important? .

Metrics 64
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How Nonprofits Can Collaborate with a Design Agency on their Website Investment

Blackbaud

These metrics can then guide layout decisions, calls-to-action, and content structure. When done right, your website can be more than an online destination; it can become an engine of impact, driving your cause forward one click at a time. By setting measurable targets, you give your design agency a clear direction.

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How To Build a Strong Online Presence for Your Nonprofit

Greater Giving

When creating your pages, keep search engine optimization (SEO) best practices in mind. This will ensure search engines like Google easily find your site. Enter those words or phrases into a tool like Google Keyword Planner to discover their monthly traffic, click-through rate, and other relevant metrics.

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Sprouts Foundation to Award $3M in Grants to Nonprofits Focused on Health and Wellness

NonProfit PRO

The views expressed within may not directly reflect the thoughts or opinions of the staff of NonProfit PRO. window.dfp_npp_ros_inline = googletag.defineSlot("/124057991/npp_ros_inline", [fluid], "napco-ad-npp_ros_inline").addService(googletag.pubads()).setCollapseEmptyDiv(true).setTargeting("ic", addService(googletag.pubads()).setCollapseEmptyDiv(true).setTargeting("ic",

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Using Moves Management: A Step-by-Step Guide to Cultivating Major Donors

Center for Major Gifts

Remove duplicates, verify contact details, and capture crucial data points like donation history, event attendance, and engagement metrics (e.g., Use built-in dashboards and reports to track key metrics, such as conversion rates from identification to cultivation, average gift size, and donor retention rates. email opens).