Remove Engineering Remove IT Remove Metrics
article thumbnail

Nonprofit Marketing Analytics: Which Metrics to Watch and Why

Blackbaud

By tracking the right metrics, you’ll be able to determine what parts of your nonp rofit advertising stra tegy are successful and what needs to be adjusted. But what metrics are the right ones to monitor? Impressions What is this metric? Click-Through Rate What is this metric? Why does it matter? Why does it matter?

Metrics 119
article thumbnail

How Nonprofits Can Collaborate with a Design Agency on their Website Investment

Blackbaud

These metrics can then guide layout decisions, calls-to-action, and content structure. Your organizations website is often the first handshake with potential donors and supportersexcept it happens without the awkward small talk or clammy palms. Content Inventory : Determine whats working, whats outdated, and whats missing.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Top 10 Fundraising writing best practices (says AI)

Tom Ahern

Expert: Mal Warwick ( How to Write Successful Fundraising Letters ) calls urgency the engine of fundraising appeals. Show Impact with Metrics Why: Quantifiable outcomes (Your $100 provides 20 meals) build credibility. Simplify Your Ask Why: One clear, specific request (e.g., $50 50 feeds a child for a month) reduces confusion.

AI 52
article thumbnail

Keep Your Eye on These 5 Website Data Metrics + Tips

The Fundraising Coach

If you’re unsure about which data metrics to keep an eye on, then you’re in the right place. In this guide, we’ll cover everything you need to know about website data metrics, including: . In this guide, we’ll cover everything you need to know about website data metrics, including: . Why Are Website Data Metrics Important?

Metrics 64
article thumbnail

How To Build a Strong Online Presence for Your Nonprofit

Greater Giving

When creating your pages, keep search engine optimization (SEO) best practices in mind. This will ensure search engines like Google easily find your site. Enter those words or phrases into a tool like Google Keyword Planner to discover their monthly traffic, click-through rate, and other relevant metrics.

article thumbnail

Sprouts Foundation to Award $3M in Grants to Nonprofits Focused on Health and Wellness

NonProfit PRO

Continue to your page in 15 seconds or skip this ad. window.dfp_npp_interstitial = googletag.defineSlot("/124057991/npp_interstitial", [[640,480]], "napco-ad-npp_interstitial").addService(googletag.pubads()).setCollapseEmptyDiv(true).setTargeting("ic", addService(googletag.pubads()).setCollapseEmptyDiv(true).setTargeting("ic", rail-container).hide();

Award 66
article thumbnail

Using Moves Management: A Step-by-Step Guide to Cultivating Major Donors

Center for Major Gifts

Remove duplicates, verify contact details, and capture crucial data points like donation history, event attendance, and engagement metrics (e.g., A defined moves management framework makes your fundraising efforts more efficient and fosters genuine, long-term connections with donors. What is Moves Management? email opens).