What is the Donor Cycle and Why Should Nonprofits Care?
GrantNews
APRIL 18, 2025
What is the Donor Cycle and why should nonprofits care? The Donor Cycle (aka Donor Lifecycle) is a term used in reference to first-time donors (to a given cause). As nice as it is to receive a donation, the real work for a nonprofit is to KEEP that donor engaged and involved in order to see continued donations in the future. A nonprofit looking to make donors a part of their donor cycle has to do more than just write a thank you note.
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