Annual Giving Basics: A Fundamental Guide for Yearly Donations
Blackbaud
JULY 31, 2025
Annual giving is the collection of donations throughout the year to support an organization’s day-to-day operations and programs. While the gifts are smaller in size relative to major giving, many more donors contribute annual gifts compared to major donors or planned givers. Major donations and planned gifts often get the limelight, but without annual gifts, the day-to-day functions of your nonprofit could come to a halt.
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